Strategi Inovasi Pada Industri Kreatif: Sebuah Upaya Pemulihan Bisnis Di Masa Pandemi Covid19

Aryanti, Asti Nur; Utami, Widyastuti Nurmalia

doi:10.17509/image.v11i1.38433

Cited by 2 publications

(2 citation statements)

References 12 publications

(22 reference statements)

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“…The information contained in social media is also not only limited to how to promote and disseminate, but also can see and learn about additional culinary product innovations, more environmentally friendly packaging and others [50]. Currently, social media as a source of information is widely used by creative economy players in the culinary sub-sector to promote the products produced by sharing photos, videos of culinary products as well as those using content creator services [51]. Social media and customers are two things that cannot be separated, both play a very important role in supporting the economy [25].…”

Section: Social Media and Customer-based Mixed Social Networking Patt...mentioning

confidence: 99%

Social Network Patterns of Creative Economy Actors in the Culinary Sector of Tourism Destination Areas in Padang City West Sumatra

Lubis,

Zusmelia,

Irwan

et al. 2024

Jurnal Ilmu Sosial Mamangan

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This research was conducted to analyze the network patterns of creative economy actors in the culinary sector in Padang City. Data collection methods in this study began with documentation studies, in-depth interviews and non-participant observation. The approach used in this research is a qualitative approach with a descriptive analytical type and the withdrawal of informants through purposive sampling and snowball to see the relationship between creative economic actors in the culinary sector. The unit of analysis in this study is the individual. The results of this study indicate that creative economic actors in the culinary sector in Padang City have been able to build social networks. This can be seen in the distribution of culinary products that have been carried out by creative economic actors in the culinary sector outside the Padang City area. The social network pattern formed in the creative economic actors in the culinary sector is in a mixed social network pattern. In addition, creative economic actors build social network patterns in 4 forms, namely family-based social network patterns, friendships, joint activities and social media and customers. The social network pattern is spread in the distribution of culinary products that have been created and provides information on the acquisition of raw materials, strategies in product marketing and the results of product profits obtained by creative economic actors in the culinary sector. The novelty of this research is a mixed-based social network pattern.

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Section: Social Media and Customer-based Mixed Social Networking Patt...mentioning

confidence: 99%

Social Network Patterns of Creative Economy Actors in the Culinary Sector of Tourism Destination Areas in Padang City West Sumatra

Lubis,

Zusmelia,

Irwan

et al. 2024

Jurnal Ilmu Sosial Mamangan

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“…Menurut hasil penelitian yang dilakukan oleh (Fitriyani, 2020) yang berjudul strategi manajemen bisnis pasca pendemi COVID-19 menyatakan bahwa implementasi strategi yang dapat diterapkan untuk membangun pamasaran online di tengah atau pasca pandemi ini adalah dengan Penerapkan strategi 5Ps yaitu : strategi position, plan, prespective, project dan prepare. Dengan menerapkan lima strategi tersebut maka pemasaran online bisa berjalan dengan maksimal pada masa pandemi maupun pasca pandemi dan bisa meningkatkan kepuasan pelanggan.…”

Section: Masa Pandemi Covid-19unclassified

Analisis Sistem Informasi Pemasaran Online Di Tengah Pandemi Covid-19

Mahrunnisya,

Safitri,

Rahmawati

et al. 2021

JIPS

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Adopsi Internet yang meluas untuk bisnis dan penggunaan pribadi telah menghasilkan banyak saluran baru untuk keterlibatan periklanan dan pemasaran bagi produk. Banyaknya aktivitas dan interaksi yang terjadi di dunia internet, menjadikan peluang para pemilik bisnis yang mengandalkan cara ini untuk meningkatkannilai jual produknya Metode penulisan artikel ini adalah review literatur jurnal penelitian yang relevan. Tujuan penelitian ini adalah untuk mendeskripsikan mengenai pemasaran online di tengah pandemi covid-19. Hasil penelitian menyatakan bahwa pengguna internet mengalami kenaikan yang cukup signifikan pada masa pandemi covid-19, sehingga menjadikan pemasaran produk secara digital sangat memberikan banyak peluang dimasa pandemi covid-19 ini, selain itu dalam pemasaran online dengan beberapa strategi marketing yang dapat dilakukan seperti melalui social media seperti instagram, facebook, twitter dan aplikasi video tik tok yang sedang digemari masyarakat.

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Strategi Inovasi Pada Industri Kreatif: Sebuah Upaya Pemulihan Bisnis Di Masa Pandemi Covid19

Cited by 2 publications

References 12 publications

Social Network Patterns of Creative Economy Actors in the Culinary Sector of Tourism Destination Areas in Padang City West Sumatra

Social Network Patterns of Creative Economy Actors in the Culinary Sector of Tourism Destination Areas in Padang City West Sumatra

Analisis Sistem Informasi Pemasaran Online Di Tengah Pandemi Covid-19

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