Strategi Humas Badan Penyelenggara Jaminan Produk Halal dalam Membentuk Brand Awareness
Karisma Pretty,
Wahyu Utamidewi,
Rastri Kusumaningrum
Abstract:The transition from MUI (Indonesian Ulama Council) to the Halal Product Guarantee Agency (BPJPH) in halal certification occurred due to amendments to regulations in Indonesia which are regulated in the Halal Product Guarantee (JPH) Law No. 33 of 2014. Therefore, it is very important to develop an effective strategy to increase BPJPH brand awareness, with the intention that BPJPH's existence will receive wide recognition in Indonesian society. This research uses the PR Mix theory proposed by Thomas L. Harris, u… Show more
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