Strategi City Branding Dalam Mewujudkan Smart City Di Kabupaten Sumedang

Salshabilla, Raina Aifha; Wahyuni, Itca Istia

doi:10.25299/medium.2022.vol10(1).8803

Cited by 2 publications

(2 citation statements)

References 2 publications

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“…Penelitian serupa dari Ristiani (2020) tentang bahwa MPP telah mereformasi administrasi; penyederhanaan birokrasi; dan penggunaan data tunggal yang terintegrasi. Sementara itu, penelitian dari Salshabilla & Wahyuni (2022); Yuniawati et al (2023) mengenai city branding Kabupaten Sumedang menemukan bahwa peran inovasi layanan digital dapat mendorong upaya image city yang efektif. Kemudian penelitian dari Cahyana (2023) mengenai layanan SPBE Kabupaten Sumedang menyimpulkan bahwa SPBE Kabupaten Sumedang telah melewati fase interaktif menuju fase transaksional seperti aplikasi Tahu Sumedang yang menyediakan fitur transaksi pelayanan publik.…”

Section: Pendahuluanunclassified

Inovasi Digital pada Pemerintah Kabupaten Sumedang dalam Mendorong Open Government

Barsei,

Nugroho,

Ghassani

et al. 2023

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Kabupaten Sumedang merupakan salah satu Pemerintah Daerah yang memiliki komitmen tinggi melakukan inovasi layanan digital. Namun, inovasi layanan digital yang dilakukan Pemerintah Kabupaten Sumedang (Pemkab Sumedang) belum pernah ditinjau dari perspektif open government. Penelitian ini bertujuan untuk menjelaskan inovasi digital unggulan dan sejauh mana inovasi tersebut telah mendorong terwujudnya open government. Penelitian ini menggunakan pendekatan studi kasus melalui wawancara dan studi dokumentasi. Kemudian data tersebut dianalisis dengan menyederhanakan data, menyusun data, dan menarik kesimpulan. Hasil penelitian menunjukkan bahwa Kabupaten Sumedang tidak hanya mampu melakukan inovasi digital. Melalui layanan digital unggulan, Kabupaten Sumedang telah mampu mewujudkan transparansi dalam penyediaan informasi dan kinerja daerah, partisipasi dalam pelayanan publik, dan kolaborasi dalam penanganan stunting. Temuan ini dapat menjadi acuan bagi pemerintah daerah lainnya yang ingin mewujudkan open government melalui inovasi digital.

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Section: Pendahuluanunclassified

Inovasi Digital pada Pemerintah Kabupaten Sumedang dalam Mendorong Open Government

Barsei,

Nugroho,

Ghassani

et al. 2023

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“…A brand is not just a symbol and a logo but should also provide benefits, uniqueness, and services to the user (Basit & Nurlukman, 2021). The definition of a brand is a combination of a name, term, symbol, or design used to identify a product or service of a seller or a group of sellers and differentiate it from competitors city branding is a key component of city planning by building various ways to create a strong city identity that can attract tourists, reliable investors, human resources and industries to strengthen the relationship between citizens and the city (Salshabilla & Wahyuni, 2022). In order to increase public satisfaction, Smart City Services can also provide economic benefits through Smart Branding so that local governments can obtain economic benefits and help the community's economy, meaning public participation can increase community welfare.…”

Section: Introductionmentioning

confidence: 99%

Citation: Implementation of Smart Branding Policy in the River City of Banjarmasin

Hamjen¹,

Oktavianor²,

Arbain³

2023

J. Bina Praja

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This study departs from the regulation of the Mayor of Banjarmasin Number 40 of 2019 concerning the Smart City Masterplan, which requires the implementation of Smart City Banjarmasin revised to maximize the identity of the river city as city branding, namely D(River) smart city. This study aims to identify policies and implementation of Smart Branding Policies in Banjarmasin. This study used a qualitative descriptive approach with data collection techniques carried out by triangulation of sources through literature studies, observation, in-depth interviews, and inductive data analysis. The results show that Smart Branding policies are contained in the Smart City Masterplan for 2022-2026, which was revised based on the 2021-2026 Medium Term Development Plan. Then the implementation of Smart Branding can be identified into three categories: Facilitation of ICT at Riverside View Tower, ICT System Integration in Tourist Areas, and Digitalization of Tourism and Cultural Promotion. In each category, there is a gap between implementation and ideal conditions due to a lack of public participation, data, resources, regulations, and disaster mitigation. However, it is recommended that the gap should be minimized by overcoming the identified constraints so that policy implementation becomes more optimal.

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Strategi City Branding Dalam Mewujudkan Smart City Di Kabupaten Sumedang

Cited by 2 publications

References 2 publications

Inovasi Digital pada Pemerintah Kabupaten Sumedang dalam Mendorong Open Government

Inovasi Digital pada Pemerintah Kabupaten Sumedang dalam Mendorong Open Government

Citation: Implementation of Smart Branding Policy in the River City of Banjarmasin

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