Strategi Bersaing Hotel Syari’ah, Pendekatan Manajemen Bisnis Syari’ah: Studi Pada Syari’ah Hotel Solo

Abstract

Islamic sharia is the only guide for people's life of the sake of maqasid sharia fulfillment. Indonesia is now seeking a way to boost the sector of sharia tourism. One of measurements taken to do so is through the enhancement of sharia hotel sector. However, the unstable financial and political constraints are known to hamper the sustainability of sharia hotel. Sharia Hotel Solo is claimed to be the biggest sharia hotel in Indonesia. However, we need to analyze its position in Solo since the city is known to have a heightened hotel sector competition without being entailed by an increase level of consumer. Thus, this research is primarily aimed at describing the competitive strategy applied by Sharia Hotel Solo in accordance with sharia business management. In addition, it also unravels the strengths, weaknesses, opportunities, and threats of the hotel through sharia business management. The research was conducted through quantitative method. It was analyzed through Internal-External Factor Evaluation, SWOT. The results of IFE show that hotel's internal condition was very good as value of IFE in 3.55. Externalcondition of hotel also very good as result of EFE analysis in value of 3.29. However, I-EFE analysis reveals that Sharia Hotel Solo was situated in Cell I , indicating that its competitive strategy was located in developing and building. The SWOT analysis reveals that it can utilize the opportunity with its strength and overcome the threat by enhancing its strength.

Strategi Bersaing Hotel Grand Rohan Jogja dalam Jasa Akomodasi Berbasis Syariah

“…Penelitian Maghfirah (2022) menyimpulkan bahwa konsep etika bisnis secara Islami telah diterapkan Hotel Wali Songo Surabaya dengan implementasi ketauhidan, keadilan, serta ihsan dengan implementasi empat karakteristik marketing yaitu ketuhanan (rabbaniyah), etis (akhlaqiyah), realistis (waqi'iyyah) dan humanistik (insaniyyah). Penelitian (Rofiqo and Yulianti, 2019) Syariah Hotel Solo sesuai dengan manajemen bisnis syariah dan SWOT hotel melalui manajemen bisnis syariah. Penelitian Husen and Zhafira (2019) menemukan bahwa konsumen Hotel Sofyan belum sepenuhnya paham bahwa manajemen perusahaan hotel di bawah naungan manajemen syariah sehingga belum paham arti dan esensi syariah pada bisnis dan manajemen sehingga seringkali disalahartikan.…”

Analisis Islamic branding hotel syariah sebagai tujuan wisata halal

“…Ada empat produk prioritas dal am pariwisata syariah yaitu hotel, restoran, biro perjalanan, dan spa. Berbagai jenis usaha syariah telah dilakukan oleh para pelaku bisnis di berbagai sektor, salah satunya bisnis perhotelan (Rofiqo & Yulianti, 2019).…”

“…Masalah lainnya adalah banyak hotel memberikan pelayanan yang tidak bersih. Contohnya antara lain minuman keras, makanan haram dan lainnya sebagainya (Rofiqo & Yulianti, 2019).…”