Strategi Bauran Pemasaran Terhadap Kepuasan Wisatawan (Studi pada D'dieuland)

Abstract

The level of economic growth in Indonesia is certainly influenced by various existing sectors, especially in the tourism industry sector which can be said to be one of the drivers of economic growth for the country, one of which is the D'dieuland tourist attraction in West Bandung district. In general, marketing a product or service, as an individual or company requires a marketing mix strategy in order to be able to compete for an advantage. This study aims to examine the marketing mix (7p) on tourist satisfaction. The data collection technique used questionnaires that were distributed to 100 respondents, with purposive sampling and data analysis techniques using the Partial Least Square (PLS) method. it can be concluded that only product and process variables have a significant influence on tourist satisfaction.

Analisis Strategi Bauran Pemasaran 7P Pada Lembaga Pemeriksa Halal Indonesia

“…Berdasarkan penelitian terdahulu, strategi pemasaran kecenderungannya berkaitan dengan bauran pemasaran. Alexander, et al (2023); Auliya,et al (202), meneliti mengenai bauran pemasaran (7P) pada masalah pariwisata. Penelitian analisis strategi pemasaran 7P pada usaha kecil menengah oleh Dewi, et al (2021);Martijiono, et al (2016); Rosita (2019).…”