Storytelling und Narration in den Public Relations

Entrepreneurial Storytelling in Organizational Discourse

“…1. Theory: entrepreneurial storytelling as an interdisciplinary phenomenon 10 In the context of social constructivism (Weick, 1995), practice turn (Schatzki, 2001), strategy-as-practice (Whittington, 2006), narrative turn (Fenton & Langley, 2011), "communication constitutes organization-paradigm" (Schoeneborn, 2013;Cooren, 2015;McPhee & Zaug, 2009), narratological management and organization research (Boje, 2001(Boje, , 2008(Boje, , 2011Czarniawska, 1996Czarniawska, , 1997Czarniawska, , 1998Czarniawska, , 2004, strategic organizational communication (Zerfass, 2010;Jakobs, 2008;Bruhn, 2008) 2014; Müller, 2008;Habscheid, 2003), this paper aims to develop a grounded theory for a special type of organizational storytelling (Schach, 2015;Herbst, 2014;Ettl-Huber, 2014;Stücheli-Herlach & Perrin, 2013), namely entrepreneurial storytelling. Storytelling is also becoming increasingly relevant in the field of entrepreneurship.…”