2016
DOI: 10.1504/ijmabs.2016.084752
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Storytelling as a managerial tool in tourism destinations: actors, processes and relations

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“…(Público, 2022) [our translation]. The fact that this is a service industry [highly dependent on both tangible and intangible assets for its continuing attractiveness (Gravili, S., Iazzi, A. & Rosato, P. (2015)] and so determinant for the global economy may be some of the reasons contributing to tourism becoming a well-established field of studies from the 1960s onwards.…”
Section: Introductionmentioning
confidence: 99%
“…(Público, 2022) [our translation]. The fact that this is a service industry [highly dependent on both tangible and intangible assets for its continuing attractiveness (Gravili, S., Iazzi, A. & Rosato, P. (2015)] and so determinant for the global economy may be some of the reasons contributing to tourism becoming a well-established field of studies from the 1960s onwards.…”
Section: Introductionmentioning
confidence: 99%