Storytelling about places: Tourism marketing in the digital age

Bassano, Clara; Barile, Sergio; Piciocchi, Paolo; Spohrer, Jim; Iandolo, Francesca; Fisk, Raymond P.

doi:10.1016/j.cities.2018.12.025

Cited by 170 publications

(109 citation statements)

References 31 publications

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“…The so called "memorable experience" [19] is also given by the ability of the companies and/or the destination to create a storytelling (demand side perspective) of the places and of the local community that constitute the social humus of the real tourist experience. Through digital tools, destination/companies can tell their stories and digital tourists can use the virtual world to communicate their experiences with other people [20].…”

Section: Literature Review: Sustainable Tourism and Its Interconnectimentioning

confidence: 99%

Sustainable Tourism in the Open Innovation Realm: A Bibliometric Analysis

et al. 2019

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This study evaluates bibliometric analysis of sustainable tourism in the open innovation realm, depicts emerging themes, and offers critical discussion for theory development and further research. Through the use of bibliometrix, this paper investigates the amount of studies conducted in this area and verifies if such studies have represented a contribution to the evolving research in the field of sustainable tourism. Specifically, the paper identifies whether and to what extent scholars have explored these interconnections and maps to get to a conceptual structure of the field under investigation. The results identify the development status and the leading trends in terms of impact, main journals, papers, topics, authors, and countries. The analysis and the graphical presentations are crucial, as they can help both researchers and practitioners to better understand the state of the art of sustainable tourism in the experiential and digital era.

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Section: Literature Review: Sustainable Tourism and Its Interconnectimentioning

confidence: 99%

Sustainable Tourism in the Open Innovation Realm: A Bibliometric Analysis

et al. 2019

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“…This implies that we need to add a third theme to the narratives identified by Parkinson et al (2015) , Simon (2010) and others. This represents an enhancement of both the ‘museum-curatorial’ and the more ‘inclusive’ which one might name the narrative of ‘story-telling.’ Story telling has long been a resource of Museums specifically ( Bedford, 2001 ; Wyman, Smith, Meyers, & Godfrey, 2011 ) and tourism in general ( Bassano et al, 2019 ), but the introduction of technologies better direct the gaze of the visitor/tourist, and may leave unchallenged the intent behind the story-telling. Hence, the easier becomes the telling of the tale, the more is the power of the story-teller.…”

Section: Discussionmentioning

confidence: 99%

Transforming the museum and meeting visitor requirements: The case of the Shaanxi History Museum

Chen

Ryan

2020

Journal of Destination Marketing & Management

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“…Confidence marketing becomes the most popular concept of modern marketing. According to this concept, marketing tools of organizations in the digital society should be set up to establish trusting relationships with consumers [13,14,15]. Authors Sajjanit C., Rompho N. introduce the concept of an integrated interface for marketing and customer feedback, which greatly improves the efficiency of work with different segments of the consumer market [16,17,18].…”

Section: Discussionmentioning

confidence: 99%

Marketing of Cultural Services: Social and Cultural Challenges of the Region

Ivashova¹,

Grudneva²,

Mizyureva³

et al. 2020

Proceedings of the International Scientific Conference on Philosophy of Education, Law and Science in the Era of Globalization

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The article presents modern approaches to the implementation of the socio-cultural policy of Russia in the regional aspect and the results of marketing research into the process of consumption of cultural services to understand the current challenges facing the regional system of cultural institutions and directions of the transformation of their activities. Transformation of needs of the population in sociocultural and leisure activities, changes in the traditional way of everyday social practices, everyday life, professional activities of citizens, form new directions of development for cultural institutions. These are the issues of ensuring a successful recreational and educational function, applying new methods and tools for working with consumers, and updating the material and technical base and range of services. Among the expected and actively implemented in other sectors of the economic transformation of services can be digital technologies, strict orientation to a particular consumer segment, development of approaches and mechanisms of the economy of impressions. The promotion of the mentioned vectors of development of cultural services in the regional branched out system of institutions will determine the success of the implementation of the socio-cultural strategy of the geopolitically important region and the country as a whole.

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Storytelling about places: Tourism marketing in the digital age

Cited by 170 publications

References 31 publications

Sustainable Tourism in the Open Innovation Realm: A Bibliometric Analysis

Sustainable Tourism in the Open Innovation Realm: A Bibliometric Analysis

Transforming the museum and meeting visitor requirements: The case of the Shaanxi History Museum

Marketing of Cultural Services: Social and Cultural Challenges of the Region

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