Storys Told, Storys Linked: Die Instagram-Nutzung deutscher, britischer und US-amerikanischer Medienunternehmen

Planer, Rosanna; Godulla, Alexander; Wolf, Cornelia; Bürzle, Leona; Grobb, Julia; Henke, Adriana; Ötting, Hannah Lea; Reitler, Maren

doi:10.1007/978-3-658-34603-4_11

Cited by 4 publications

(2 citation statements)

References 35 publications

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“…While "the visual platform Instagram has [therefore] received comparatively little attention" (Maares and Hanusch 2020, p. 262), scholars have addressed certain areas of the field already. Empirical studies of a qualitative nature, for example, provide insights into how journalists in the newsrooms evaluate the platform, how Instagram is used in local journalism, and how media organizations use Instagram's story-function (e.g., Graßl et al 2020;Planer et al 2022;Schützeneder et al 2020). Further studies explore the strategies and perspectives of the topic from both research and practice, ranging from questions of quality, trust, and ethics to national and international case studies to classifications and experiences from journalists working in the field (Schützeneder and Graßl 2022).…”

Section: Science Journalism On Instagrammentioning

confidence: 99%

“…This study hence considers the intersection between the technological affordances of a social media platform and specific science journalism content. The existing qualitative case studies have provided exemplary insights into how journalists in the newsrooms think about the platform, how Instagram is used in local journalism, and how media organizations use the story-function (e.g., Graßl et al 2020;Planer et al 2022;Schützeneder et al 2020). Insights into scientific journalism specifically, however, are missing.…”

Section: Introductionmentioning

confidence: 99%

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Information vs. Presentation: Three Different Approaches to Media Organizations’ Science Communication on Instagram

Planer,

Seibert,

Godulla

et al. 2023

Journalism and Media

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As science journalism is growing in importance and reader interest, the social media platform Instagram provides new opportunities for media organizations to distribute scientific content. The growing danger of fake news and misinformation, as well as the ongoing pandemic and trends in media consumption patterns, make it increasingly necessary for science journalists to deliver reliable content in a well-designed manner on digital platforms. This study investigates how German media companies and individual journalists inform lay audiences on new publications, findings, and developments in sciences, using the platform Instagram. A representative quantitative content analysis of Instagram posts (n = 2.605) of nine wide-ranging German accounts related to science journalism shows that the three analyzed groups (public service media outlets, private outlets, and individual journalists) pursue significantly different approaches in how they communicate scientific content on Instagram—ranging from informative to entertaining posts—varying in their text length, the complexity of the media elements used, and the tone of voice. The results shed light on a diversification of journalistic approaches to communicating scientific content on Instagram, as well as which approaches seem fruitful. Thereby, the nature of the media organization influences the complexity, design, and purpose of their science communication on Instagram.

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Section: Science Journalism On Instagrammentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%