“…Historically, these methods can be traced back all the way to the ancient Greeks (Gould, 2006), but they are not currently used in management studies. For example, Boje and Tyler (2008) and Haynes (2006Haynes ( , 2011 used auto-ethnographies while introspection is emerging in consumer research (Gould, 2012). Different kinds of similar approaches exist under different names: autobiography, auto-ethnography, introspection, personal narratives, narratives of the self, personal experience narratives, self-stories, first-person accounts, personal essays, auto-observations, personal ethnography, and reflexive ethnography, among others.…”