Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?

Bonfrer, André

doi:10.1023/b:reio.0000033352.19694.4a

Cited by 134 publications

(73 citation statements)

References 14 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Some of their biggest advantages for retailers include: lower costs, higher profit margins, higher chain profitability, increased differentiation and product turnover, control over shelf space, control over production, control over pricing, adaptability, generating store loyalty, control over branding, and strong visual identity. (Ashley, 1998;Bonfrer andChintagunta, 2004, Ailawadi et al, 2008) Advantages of private brands for consumers can be summed up as follows: lower price, improved quality, improved accessibility, variety of alternatives, etc. According to Cunningham et al (1982), private brands can offer substantially lower prices (15%-40%) than national brands.…”

Section: Literature Reviewmentioning

confidence: 99%

The Power of Private Brands

Dimitrieska

Koneska

Kozareva

et al. 2017

CBUP

View full text Add to dashboard Cite

National brands are well-known and popular brands of manufacturers, such as Coca Cola, McDonald's, Milka, Maggi, Colgate, Toblerone, Evian, Knorr, etc. These brands usually are well accepted and favorites of consumers. They associate with high quality, availability, feelings, experiences, promotions, and events. However, their popularity is increasingly threatened by private brands. Private brands are brands of retailers and distributors, that starting from the 14th century, and especially today, have conquered lots of consumers. Initially, private brands appeared among consumer goods (food products) and were without name, style, design, with relatively low quality and with much lower prices than national brands.Economic crises, low living standard, poverty that existed in several countries in the middle of the XIX-th century caused the consumers to become more sensitive to prices, and they began to show interest in private brands. The greater demand for these products the richer became the retailers. Retailers had a great advantage: they knew the needs and wants of consumers. With time, retailers have invested more in quality, taste, packaging, design, style, and colors of their brands that have attracted more customers. Today, private brands represent a severe competitive threat to national brands. Some recent research shows that private brands are more popular and more required than national brands. This paper aims to reveal the future of national and private brands with the help of empirical research. JEL Classification Numbers: D40, M31, L81; DOI: http://dx.doi.org/10.12955/cbup.v5.911

show abstract

Section: Literature Reviewmentioning

confidence: 99%

The Power of Private Brands

Dimitrieska

Koneska

Kozareva

et al. 2017

CBUP

View full text Add to dashboard Cite

show abstract

“…Aunque cabe aclarar que la introducción de una MDD en el lineal no tiene un efecto sistemático creciente o decreciente en los precios de la categoría (Bonfrer & Chintagunta, 2004).…”

Section: Desarrollo Y Gestión De Mddunclassified

“…Store brand Sethuraman (1995); Richardson et al (1996); Steenkamp & Dekimpe (1997); Corstjens & Lal (2000); Ailawadi et al (2001); Chintagunta et al (2002), Ailawadi & Harlam (2004); Bonfrer & Chintagunta (2004); Pauwels & Srinivasan (2004); Sayman & Raju (2004); Mieres et al (2006 (Gómez, Rozano y Fernández, 2010).…”

Section: Definición De Las Mdd Y Sus Tipologíasmentioning

confidence: 99%

Marcas Del Distribuidor: Evolución Y Caracterización Del Concepto

Valencia

OLIVA²

2017

criteriolibre

View full text Add to dashboard Cite

En las últimas décadas es notable el auge que han experimentado las marcas del distribuidor, dejando como consecuencia un cambio sustancial en las preferencias de los consumidores y un cambio en las dinámicas del canal de distribución. Con ello la existencia de las marcas gestionadas por los distribuidores minoristas se pueden considerar como un fenómeno complejo que tiene múltiples y variadas implicaciones para cada uno de los actores involucrados: consumidores, fabricantes y distribuidores. Ante este panorama la presente investigación se centra en dilucidar tres cuestiones básicas: ¿Qué son las marcas del distribuidor?, ¿por qué los distribuidores gestionan sus propias marcas? y ¿cuáles son los factores que pueden incidir en el éxito o fracaso de las mismas?, con el fin de brindar desde una perspectiva general mayor claridad sobre el fenómeno en cuestión.

show abstract

“…Les contrôles effectués par l'Autorité alimentaire grecque (EFET) dans les établissements de production et de distribution de denrées alimentaires ont montré que 1 sur 12 a eu des problèmes quant à la qualité et donc la sécurité de leurs produits (Expres, 2002). connaît mieux et où il éprouve une plus grande facilité à faire ses achats (Bell et al, 1998). Mais cela ne signifie pas obligatoirement que les consommateurs qui sont fidèles à certains magasins le sont aussi aux enseignes (Bonfrer et Chintagunta, 2004).…”

Section: La Formation Des Préférences Et Des Choix Des Consommateurs unclassified

Greek consumer perceptions and choices within the context of the globalization of large food distribution

Papageorgiou¹

2010

economierurale

View full text Add to dashboard Cite

Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?

Cited by 134 publications

References 14 publications

The Power of Private Brands

The Power of Private Brands

Marcas Del Distribuidor: Evolución Y Caracterización Del Concepto

Greek consumer perceptions and choices within the context of the globalization of large food distribution

Contact Info

Product

Resources

About