Store atmosphere in web retailing

Abstract

Purpose -The purpose of this study is to provide a conceptual framework for studying the effects of online store atmosphere on consumer behaviour and a compilation of empirical studies from the time when research on web atmospherics emerged in the literature in 1999 until today. Design/methodology/approach -A desk research approach is followed in order to concentrate empirical research on the effects of online store atmosphere on consumer behaviour from top academic journals and conference proceedings through an interdisciplinary research approach (i.e. marketing and information systems literature). Findings -Extant research is concentrated and presented in a structured way. Online store atmosphere influences various aspects of consumer behaviour online. However, there are many open research issues on the effects of online store atmosphere on consumer behaviour. Originality/value -The present study develops a parsimonious conceptual framework for studying the effects of online store atmosphere, summarises the knowledge on online store atmosphere in a structured and systematic manner, and identifies gaps and opportunities for advancing established knowledge. No single comprehensive collection of empirical research progress on online store atmosphere exists. The paper constitutes a valuable reference of compact information and future research suggestions for both academics and practitioners.

Critical Atmospheric Cues in Designing Online Stores: The Case of Amazon.com

“…Due to strong competition in the U.S. online market (Statista, 2016), U.S. online retailers have strived to provide great online shopping environments (Manganari et al, 2009). Researchers have also demonstrated the significance of a variety of online store atmospheric cues in creating positive online shopping experiences and provided guidelines for better designing online store environments to online business practitioners (Chang & Chen, 2008;Ha & Lennon, 2010;Koo & Ju, 2010).…”

“…2.2 Online Store Atmospheric Cues 2.2.1 Visual Cues Visual cues are the attributes in a retail store that stimulate human vision, such as fixtures, layouts, and colors (Baker et al, 2002). In the context of online stores, visual cues are associated with comprehensive aesthetic quality of online stores (e.g., colors, image display, webpage design) (Demangeot & Broderick, 2010;Manganari et al, 2009;Porat & Tractinsky, 2011). These visual cues have already been considered in existing taxonomies of online store atmospheric cues.…”

The Decision-Making Process to Purchase from Online Supermarkets: A Qualitative Research with Customers from ‘Zona Sul Atende’

“…Kim and Stoel (2004) also examined the issue of the website´s quality how it influences on the customer's satisfaction. Manganari, Siomkos and Vrechopoulos (2009) addressed the existence of the influence of the virtual store's atmosphere over online shopping behavior. Mowen and Minor (2007) state that the store's environment influences an individual´s emotional state, which may affect their online behavior.…”

A Comparison of the Online Shopping Behavior Patterns of Consumer Groups with Different Online Shopping Experiences

“…In Manganari et al (2009), a stimulus-organism-response theory was proposed to investigate consumers' behaviors and responses at online stores. In addition, it was mentioned that the external stimuli of online stores were comprised of the various virtual cues.…”