Store Ambiance Influence on Consumer Impulsive Buying Behavior towards Apparel: S-O-R Model

Bharathi, K; Sudha, S.

doi:10.5958/0976-5506.2017.00329.1

Cited by 7 publications

(6 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, many researchers (Ahmad et al, 2019;Bharathi & Sudha, 2017;Graa & Dani, 2012;Hashmi et al, 2019) have studied consumers' stimuli, emotional responses, and impulse purchase by adapting the SOR model.…”

Section: Literature Review Stimulus Organism Response Modelmentioning

confidence: 99%

Analysis of Factors influencing Impulse Buying behavior towards e-tailing sites: An application of S-O-R model

Karim

Chowdhury

Masud

et al. 2021

CMR

View full text Add to dashboard Cite

Impulse buying behavior among consumers was previously examined within the brick-and-mortar stores. The internet revolution is the shift from a traditional retail environment to electronic commerce where products and services are offered online and consumers benefit from buying impulse towards e-tailing sites. By applying the S-O-R model, this study seeks to evidently identify the influencing factors of impulse buying behavior towards e-tailing sites. The survey data were analyzed using partial least squares structural equation modeling (PLS-SEM). The result indicates that website stimulus has no significant positive relationship with online impulsive buying behavior, but an indirect relationship is found to be associated with impulse buying behavior. Results also highlighted that website stimulus, marketing stimulus, and product variety positively influence perceived enjoyment, where perceived enjoyment was a strong predictor of online impulse buying behavior. The study contributes to the existing literature by Contemporary Management Research 98 employing external stimuli of the research framework. It was thus recommended to the online e-tailers to maximize their relationship with consumers by providing valuable products and services through online platforms.

show abstract

Section: Literature Review Stimulus Organism Response Modelmentioning

confidence: 99%

Analysis of Factors influencing Impulse Buying behavior towards e-tailing sites: An application of S-O-R model

Karim

Chowdhury

Masud

et al. 2021

CMR

View full text Add to dashboard Cite

show abstract

“…The S-O-R model explains the relationship between stimulus and response by the mediation of organism [15,16,36,37]. It is also used to explain consumers' impulsive behaviour [38][39][40]. The S-O-R theory postulates that stimuli from the environment affect an individual's affective (emotion) and cognitive (perception) reactions, which in turn influence individual behaviour [15,16,35].…”

Section: S-o-r Modelmentioning

confidence: 99%

The Impact of Scarcity of Medical Protective Products on Chinese Consumers’ Impulsive Purchasing during the COVID-19 Epidemic in China

et al. 2021

View full text Add to dashboard Cite

In 2020, during the peak period of the COVID-19 outbreak in China, the scarcity of medical protective products significantly influenced consumers’ impulsive purchasing and affected the public order. It is important to identify the effect of scarcity on consumers’ impulsive purchasing during this difficult time. However, scant research has been conducted on the impact of scarcity of medical protective products on Chinese consumers’ impulsive purchasing. This paper investigates the impact of the scarcity of medical protective products on consumers’ impulsive purchasing during the pandemic in China based on the theories of scarcity, S-O-R and bandwagon effect. Simultaneously, this study identifies the different mediating mechanisms (fear of missing out and perception) and the moderation (bandwagon) in the relationship between scarcity and impulsive purchasing. Finally, 509 validity data were collected by using an online questionnaire, and SmartPLS was used for data analysis. The findings present that the fear of missing out, perception and bandwagon dominate the scarcity effect on impulsive purchasing. The findings provide more information on consumers’ impulsive purchasing in the context of scarcity of medical protective products. Marketers and the Chinese government can adopt measures to reduce their effect, which may help maintain the public order during the epidemic.

show abstract

“…However, psychological factors have been confirmed through the proven framework as potential stimulus that induce subsequent cognition among the consumers. With the studies by Bharathi and Sudha (2017), Cachero-Martínez and V azquez-Casielles (2017), Luo et al (2016) suggesting external factors as significant antecedents, internal factors have, nonetheless, been proposed towards affecting market consumption. Following two school of thoughts are prevalent in this regard: the consumers' personalized cognitive process that guides their perceptions and purchasing decision, which supported the relevance and reliability of this research; and the absent of traced reviews and outlook towards external stimulus that precede the investigated psychological factors.…”

Section: Theoretical Implicationmentioning

confidence: 99%

Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders

Cham

Cheng

2020

View full text Add to dashboard Cite

Purpose The clothing industry is one of the earmarked industries in many countries following the rising demand and consumption of clothing products among millennials. Malaysia and Thailand are known to be promising markets for this industry in the South East Asia region. The purpose of this study is to investigate the influence of psychological and marketing factors on clothing interest among Generation Y consumers, as well as the interrelationships between self-confidence, product attitude and purchase intention. The impact of nationality was also examined as a moderator on the investigated relationships. Design/methodology/approach The data was collected among Generation Y consumers using a survey questionnaire, which had successfully gathered a total of 388 usable cases from the capital cities of Malaysia (Kuala Lumpur) and Thailand (Bangkok). These cities were selected for being the largest cities in its country which contain the highest number of shopping malls, offices and Generation Y population. Data analysis was then performed using both the SPSS and AMOS software. Findings Findings obtained acknowledged the importance of both psychological (i.e. fashion innovativeness, self-concept, fashion consciousness and need for uniqueness) and marketing (i.e. social media marketing and fashion advertisement) factors towards the clothing interest among Generation Y consumers. Consequently, clothing interest would influence their product attitude, self-confidence and purchase intention, with product attitude and self-confidence as the mediators between clothing interest and purchase intention. Multigroup analysis confirmed that there are differences between Generation Y consumers in both Malaysia and Thailand, where Thai consumers hold a stricter emphasis concerning the influence of social media marketing on clothing interest and self-confidence on purchase intention. Originality/value This study is one of the very few studies that explored the minimally investigated territory on the consequential importance of clothing interest within the clothing industry, specifically, through extending the literature on the influence of psychological and marketing factors towards the individuals’ clothing interest. Moreover, this study also successfully highlighted the mediation role of product attitude and self-confidence in the relationship between clothing interest and purchase intention.

show abstract

Store Ambiance Influence on Consumer Impulsive Buying Behavior towards Apparel: S-O-R Model

Cited by 7 publications

References 0 publications

Analysis of Factors influencing Impulse Buying behavior towards e-tailing sites: An application of S-O-R model

Analysis of Factors influencing Impulse Buying behavior towards e-tailing sites: An application of S-O-R model

The Impact of Scarcity of Medical Protective Products on Chinese Consumers’ Impulsive Purchasing during the COVID-19 Epidemic in China

Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders

Contact Info

Product

Resources

About