Abstract:The motivational incentive of sexual stimuli can be a salient force in determining the focus of thought and behaviour. Here we show that the simple act of not pressing a key during the perception of sexual content reduces its motivational incentive and subsequent capacity to elicit sexual arousal. Undergraduate participants (N=116) completed a Go/No-go task that required them to inhibit responses to either sexual or non-sexual images. Later they watched sexually explicit videos and reported moment-to-moment ch… Show more
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