“…By no means have I been exhaustive: there are many more instances where the importance of loudness in the history of sound reproduction could be demonstrated, both during the period I have been describing and through the rest of the century. For example, loudness was privileged in certain styles of electric guitar performance as early as the 1930s; in the discourse of high-fidelity in the 1950s, volume took on a certain role in the gendered redefinition of domestic space (Keightley 1996) – not to mention the role of loudness in live sound and concert-going (Percival 2011). Additionally, there are many examples of sound quality's subordination to other concerns, from the fashion of concealed horn machines (Mackenzie 1925) to the portability of MP3 files (Sterne 2006), from intelligibility in film sound (Lastra 2000) to the fascinating but under-researched case of television sound (Negus 2006).…”