This work investigates the viability of fuel cells (FC) used as combined heat and power systems (CHPs) in commercial buildings with a specific focus on supermarkets. Up-to-date technical data from a fuel cell manufacturing company was obtained and applied to evaluate their viability in an existing food-retail building. A detailed optimisation model described in previous works enhancing distributed energy system management is expanded upon to optimise the techno-economic performance of FC-CHP systems. The optimisations employ comprehensive techno-economic datasets that reflect current market trends. Outputs highlight the key factors influencing the economics of FC -CHP projects. Furthermore, a comparative analysis against a competing internal combustion engine (ICE) CHP system is performed to grasp the trade-offs of each system. Results indicate that FCs are becoming financially competitive although ICEs are still a more attractive option. For supermarkets, the payback period for installing a FC system is 4.7-5.9 years vs. 4.0-5.6 years for ICEs when policies are considered. If incentives are removed, FC-CHP systems have paybacks between 6-10 years vs. 5-8.5 years for ICE-based systems. A sensitivity analysis under different market and policy scenarios is performed, offering insights into the performance gap fuel cells face before becoming more competitive.