1999
DOI: 10.1177/01461672992512005
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Stimulus Sampling and Social Psychological Experimentation

Abstract: The authors discuss the problem with failing to sample stimuli in social psychological experimentation. Although commonly construed as an issue for external validity, the authors emphasize how failure to sample stimuli also can threaten construct validity. They note some circumstances where the need for stimulus sampling is less obvious and more obvious, and they discuss some well-known cognitive biases that can contribute to the failure of researchers to see the need for stimulus sampling. Data are presented … Show more

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Cited by 607 publications
(502 citation statements)
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References 14 publications
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“…It is important that studies can be replicated, as studies that are able to be reproduced have a lot of strength to their findings. Even though our findings require us to accept the null hypothesis, the replication of this finding lends substantial credibility to the conclusions (see also Nuzzo, 2015;Wells & Windschitl, 1999).…”
Section: Discussionsupporting
confidence: 78%
“…It is important that studies can be replicated, as studies that are able to be reproduced have a lot of strength to their findings. Even though our findings require us to accept the null hypothesis, the replication of this finding lends substantial credibility to the conclusions (see also Nuzzo, 2015;Wells & Windschitl, 1999).…”
Section: Discussionsupporting
confidence: 78%
“…He accused his peers of using a double standard in applying the logic of induction to the person but not to the environment (Brunswik, 1943). As Hammond and Stewart (2001b;see also Hammond, 1948see also Hammond, , 1954Wells & Windschitl, 1999) pointed out, Articles regularly appear in American Psychological Association (APA) journals describing experiments in which many subjects (conforming to the logic of induction on the subject side) but only one or two or three "person-objects" are used, thus ignoring the need for sampling on the object, or environmental, side. (p. 5) According to Hammond (1986), this propensity to substitute the number of participants for the number of conditions in the test of the null hypothesis is an error endemic to the use of systematic design and has led to many false rejections of the null hypothesis.…”
Section: Resultsmentioning
confidence: 99%
“…In a review of social psychological experimentation, Wells and Windschitl (1999) highlighted a "serious problem that plagues a surprising number of experiments" (p. 1115), namely, the neglect of "stimulus sampling." In their view, stimulus sampling is imperative whenever individual instances within categories (e.g., gender and race) vary from one another in ways that affect the dependent variable.…”
Section: Representative Stimulus Sampling In Brunswik's Field Of Studmentioning
confidence: 99%
“…To ensure that we adequately sampled the program types, we used six exemplars of each program type (Wells & Windschitl, 1999). A die was rolled to determine the program that was shown.…”
Section: Methodsmentioning
confidence: 99%