Stimulating the Competitiveness of European Tourist Destinations Through Sustainable Development. Case Study: Romania Macro-Tourist Destination

Cismaru, Laura

doi:10.5593/sgemsocial2015/b23/s7.095

Cited by 2 publications

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“…At the EU level, the competitiveness of tourist destinations is defined through three main concepts: sustainable development, high-quality and ICT [57]. This means that, in order to gain competitive advantage, a tourist destination should focus on how to develop in a sustainable way, on how to offer high-quality products and on how to make best use of ICT.…”

Section: Discussionmentioning

confidence: 99%

Connecting the Members of Generation Y to Destination Brands: A Case Study of the CUBIS Project

2017

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There is direct correlation between building powerful destination brands and the degree to which tourists and locals share the brands values. The massive penetration of the active population by Generation Y has generated a major shift in tourism marketing, based on the profile of this cohort. The members of Generation Y are very different from previous generations. The so-called "digital natives" share high technological proficiency; they like to share their skills; they are disloyal consumers; and they are affected by trends. In order to connect with members of Generation Y and to actively involve them into the life of tourist destinations, viral, participative, interactive, networked and versatile marketing techniques should be employed. This article introduces the Intelligent Solution for Brand Culturalization (CUBIS) Project, which is a collaborative research initiative that offers to Destination Management Organizations an innovative idea of how to connect the members of Generation Y with destination brands using information and communication technologies (ICT). The CUBIS Project aims to create emotional attachment with the brand values and supports the adoption of the brand by young locals and tourists. The CUBIS idea is flexible and highly adaptable to other destinations. The article uses exploratory qualitative research in the form of a case study.

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Section: Discussionmentioning

confidence: 99%

Connecting the Members of Generation Y to Destination Brands: A Case Study of the CUBIS Project

2017

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“…Consequently, destinations pay special attention to such products, enabling tourists to engage in the exchange of unique cultural experiences [75][76][77]. At the international level, promoting destinations with a sustainability theme provides them with a competitive advantage, making it essential to base their marketing strategies on this aspect [78]. Currently, technology is an essential part of a competitive destination, which is why smart tourist cities are recognized worldwide as having significant potential [79].…”

Section: Cluster 3: Rural Tourismmentioning

confidence: 99%

Sustainable Development and Tourism: A Review of the Literature in WoS from 2001 to 2020

García-García,

Jacobo-Hernández,

Ochoa-Jiménez

et al. 2023

Sustainability

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The concept of sustainable development has been applied and studied across various domains, including the tourism sector. This article endeavors to uncover the key contributions from the scientific literature regarding sustainable tourism development in the present century. To achieve this, a comprehensive bibliographic search was conducted, focusing on the themes of sustainable development and tourism, utilizing the Web of Science (WoS) database. This search yielded a list of 496 documents, which were subsequently subjected to analysis using the VOSviewer software, including diverse analytical methods and units of analysis. The primary findings of this study reveal the predominance of Australia in terms of the highest number of citations and China in the number of published documents. Finnish researcher Jarkko Saarinen emerges as the most frequently cited author, while Colin Michael Hall from New Zealand is the most co-cited author. In the context of keyword analysis, three thematic groups were identified: (1) rural tourism, reflecting a tourism sector closely linked to environmental aspects; (2) management, with a heightened emphasis on tourism as a business activity; and (3) sustainable tourism development, advocating for a balance among economic, social, and environmental dimensions. These findings are further complemented by the emergence of three prominent themes: governance, innovation, and the Sustainable Development Goals (SDGs). The article suggests a more in-depth exploration of these thematic areas, particularly in terms of how sustainability can be incorporated as a focal point for development, thus alleviating the adverse impacts of tourism on destinations.

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Stimulating the Competitiveness of European Tourist Destinations Through Sustainable Development. Case Study: Romania Macro-Tourist Destination

Cited by 2 publications

References 0 publications

Connecting the Members of Generation Y to Destination Brands: A Case Study of the CUBIS Project

Connecting the Members of Generation Y to Destination Brands: A Case Study of the CUBIS Project

Sustainable Development and Tourism: A Review of the Literature in WoS from 2001 to 2020

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