“…Whilst few studies have examined societal perceptions of IBD, societal perceptions have been the focus of attention for other conditions (Anagnostopoulos & Spanea, 2005;Kouznetsova, Stevenson, Oaten, & Case, 2012;Smith et al, 2007;Taft, Bedell, Naftaly, & Keefer, 2017). For example, literature suggests that the general population demonstrates negative, stigmatising attitudes towards those with infectious conditions such as human immunodeficiency virus/acquired immunodeficiency syndrome (HIV/ AIDS; Huskin, Reiser-Robbins, & Kwon, 2018;Katz et al, 1987;Mak et al, 2006), severe acute respiratory syndrome (SARS; Lau, Yang, Wong, & Tsui, 2006) and tuberculosis (TB; Baral, Karki, & Newell, 2007).…”