Abstract:PurposeThis study aims to reveal how mobile app stickiness is formed and how the stickiness formation process differs for apps of different social levels.Design/methodology/approachThis study proposed and validated a stickiness formation model following the cognitive–affective–conative framework. Data were collected from surveys of 1,240 mobile app users and analyzed using structural equation modeling. Multigroup analysis was applied to contrast the stickiness formation process among apps of different social l… Show more
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