Abstract:The starting point of this paper is the phenomenon of so-called MediaSport, namely the pervasive and multi-faceted mediation of sports events that extends the reach and hold of the sports industry on communities of sports consumers. The specifi c aspect of MediaSport considered here is the streamed post-match interview with Premier League team managers, a stabilized media interaction that refl ects the importance of media duties as part of the manager's corporate brief. Critical attention to managers seems mai… Show more
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