We present new BVI CCD photometry for variables in the globular cluster M15. Our photometry was obtained using both the image subtraction package ISIS and DAOPHOT/ALLFRAME. The data were acquired in 2001 on two observing runs on 11 observing nights using the 2 m telescope of the Bulgarian National Astronomical Observatory "Rozhen" with a Photometrics CCD camera. For 39 previously known variables, we present a period for the first time, and improved periods were obtained for many previously known variables. Fourteen new variables are reported. We present updated Bailey diagrams for the cluster, and discuss its Oosterhoff classification. Although many of M15's RRab pulsators fall at an intermediate locus between Oosterhoff types I and II (OoII) in the Bailey diagram, we argue that M15 is indeed a bona fide OoII globular cluster. RR Lyrae variables provide crucial information for estimating globular cluster ages and distances, as summarized by Smith (1995). They are easily identified by their distinctive light curves and are bright enough to be observed to considerable distances. Their absolute magnitudes appear to be quite restricted. The range of RR Lyrae luminosities is discussed, among others, in Carney (2001), Harris (2001), andCatelan (2005). Stellar variability studies of globular clusters are also of fundamental importance to understanding both stellar and cluster evolution, as well as to constrain the formation history of the Galaxy and its nearby satellites (Catelan 2005).The variables in M15 were previously studied by Sandage et al. (1981), Bingham et al. (1984), Silbermann & Smith (1995), Butler et al. (1998),Ó Tuairisg et al. (2003, Zheleznyak & Kravtsov (2003, hereafter ZK03), andArellano et al. (2006) among others. In the present paper, we present the results of a new variability analysis of the cluster, carried out using both image-subtraction techniques and the standard DAOPHOT/ALLFRAME analysis. We provide periods for 39 previously known variables whose periods were unknown, improved periods for 50 previously known variables, and periods for 14 new variables. In Section 2, we discuss our observational material and reduction procedures. In Section 3, we present our periods and derived light curves in either absolute