Status of company usage of scanner based research

Sinkula, James M.

doi:10.1007/bf02722114

Cited by 6 publications

(1 citation statement)

References 11 publications

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“…The literature suggests that strategy adaptation is closely linked to organizational factors which generally focus on the firm's characteristics and consist of (a) the size of the firm, (b) Downloaded by [Laurentian University] at 22:06 07 December 2014 the age of the firm, (c) the firm's international experience, (d) the ownership of the firm, and (e) strategic orientation of the firm (Cavusgil & Zou, 1994;Lages & Montgomery, 2004;Ogunmokun & Wong, 2004;Sinkula, 1986).…”

Section: Figure 1 a Preliminary Framework Of Antecedent Factorsmentioning

confidence: 99%

Factors That Distinguish Proactive Versus Reactive Exporters: Decisions by Export Firms in a Developing Country

Sibanda

Erwee

2011

J. of Glob. Marketing

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This study explored factors that distinguish proactive versus reactive export marketing strategies of Zimbabwean export companies. It identified key variables that contributed most to the discrimination between proactive firms with high levels of adaptation of export marketing strategy against reactive exporters with low levels of adaptation of export marketing strategy. Data were collected through a structured multi-item questionnaire involving a randomly selected sample of 105 exporting organizations. The overseas experience of management and strategic orientation of the company, cultural values, and legislation were found as key variables that discriminated between reactive exporting firms using low adaptation of export marketing strategy from those proactive exporters with high adaptations.

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Section: Figure 1 a Preliminary Framework Of Antecedent Factorsmentioning

confidence: 99%