Status Control: An Admonition Concerning the Publicized Privacy of Social Networking

Sloop, John M.; Gunn, Joshua

doi:10.1080/10714421.2010.525476

Cited by 10 publications

(9 citation statements)

References 14 publications

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“…When consumers take advantage of the linking value of brands (Schouten and McAlexander, 1995;Muniz and O'Guinn, 2001) and speak to the Duck and Cover brand community (selfies 7 and 15), the Nike community (selfie 14), or the Chanel community (selfie 13), the material surroundings of their living room (selfie 13) or bedroom (selfie 14) are "brought along" with them. They disclose cues to their private lives more or less incidentally in the effort to document the consumer brand relationship, and complete strangers can get a peek into their private homes and intimate settings, leading to "publicized privacy" (Sloop and Gunn, 2010). These selfies let viewers see the person's unseen life and the small details that carry extra or "third"…”

Section: Resultsmentioning

confidence: 99%

“…Moreover, the consumer brand experience becomes de-territorialised by extending into the hybrid space and taking on a 'different kind' of materiality in the form of digital images online (van Doorn, 2011). This expands the consumer brand experience in space and time (Sloop and Gunn, 2010) and therefore adds new dimensions to this experience. In this way, the selfie acts as both a communicative tool (Franco, 2013) and a brand experiencing tool.…”

Section: Resultsmentioning

confidence: 99%

“…People share public moments with others who are not physically present (Hess, 2015) and bring complete strangers into their private homes and intimate settings (Sloop and Gunn, 2010). Similar to the material world, digital self-representation often relies on commercial referents (Schau and Gilly, 2003), and brands are popular shorthand cultural signifiers (Holt, 2004) to share and connect with others in hybrid spaces.…”

Section: Materiality and Mobile Technologies: Hybrid Spacesmentioning

confidence: 99%

“…They are present in the virtual space in the form of digital images and text, but digital images have a second-order materiality; they are not direct reproductions of the real world, but rather metaphors transmitting meaning from one reality to another (Friedberg, 2006). The use of mobile technologies materially alters the body by expanding its presence in space and time (Sloop and Gunn, 2010), enabling users to be in two places at once (Sutherland, 2012).…”

Section: Materiality and Mobile Technologies: Hybrid Spacesmentioning

confidence: 99%

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Brand selfies: consumer experiences and marketplace conversations

Presi

María²,

Kleppe

2016

EJM

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Purpose The purpose of this paper is to explore the brand selfie phenomenon on two different levels. On the level of consumer brand experiences, the focus is on how brand selfie practices add new features to brand experiences and consumer–brand relationships. On the level of marketplace brand image, the authors explore how consumers contribute to marketplace conversations by posting brand selfies in social media and how this practice shapes and changes brand image. Design/methodology/approach The researchers conducted an extensive search on different social media platforms to collect various types of brand selfies. The authors approach brand selfies as rich visual texts and their analysis comprises four key steps: descriptive analysis, response analysis, formal analysis and polytextual thematic analysis. Findings On the level of consumer brand experiences, the findings illuminate how different types of brand selfies extend the brand experience in space and time and transfer it into the hybrid space of the consumer-defined social networks. On the level of marketplace brand image, it is illustrated how brand selfies contribute to the process of co-creating brand meaning in the social media. Originality/value The study proposes a typology of brand selfie assemblages showing how consumers contribute to the visual production and consumption of brand meanings. The brand selfie is a unique material and expressive reality enabling us to theorise new perspectives on how consumers consume brands and how aggregates of brand selfie production and dissemination affect marketplace dynamics.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Materiality and Mobile Technologies: Hybrid Spacesmentioning

confidence: 99%

Section: Materiality and Mobile Technologies: Hybrid Spacesmentioning

confidence: 99%

See 2 more Smart Citations

Brand selfies: consumer experiences and marketplace conversations

Presi

María²,

Kleppe

2016

EJM

View full text Add to dashboard Cite

show abstract

“…This was termed "publicized privacy" by Sloop and Gunn (2010). More than other new media technologies, social networking coincides with the blurring of public and private, the mixing of the intimacy and specificity of the personal, the anonymity and generality of the public, and everything in between (Vitak, 2012).…”

Section: Racist Tweets and Social Media Culturesmentioning

confidence: 95%