Status Consumption and Price Sensitivity

Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Kim, Dae-Kwan

doi:10.2753/mtp1069-6679180402

Cited by 151 publications

(126 citation statements)

References 42 publications

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“…Cowart et al, 2008;Im et al, 2003). Additionally, since our focal product is of a premium level, our results reaffirm the results of Goldsmith et al (2010), who find that consumer innovators are less price sensitive. We sought deeper insights on the highly innovative consumers in our sample and conducted post hoc analyses by using a split mean method to create two consumer innovator groups (i.e.…”

Section: Discussionsupporting

confidence: 87%

The Relative Influence of Consumer Innovativeness, Brand Loyalty, and Deal Proneness on New Product Adoption: A Direct Product Experience Study

Racela¹

2015

JMRCS

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Section: Discussionsupporting

confidence: 87%

The Relative Influence of Consumer Innovativeness, Brand Loyalty, and Deal Proneness on New Product Adoption: A Direct Product Experience Study

Racela¹

2015

JMRCS

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“…본 연구는 제시된 연구모델을 검증하기 위해 설문조 사 연구방법을 사용하였고, 설문에서 사용된 측정도구 는 선행연구 (Agarwal & Karahanna, 2000;Davis, 1989;Goldsmith et al, 1995;Goldsmith & Hofacker, 1991;Goldsmith et al, 2005;Hyun, 2010;Kang & Jin, 2007c;Kim & Lee, 2007;Nam & Lee, 2009 (Chung, 2009;Goldsmith et al, 2010;Goldsmith et al, 2005;Goldsmith & Newell, 1997;Huber et al, 1986;Ramirez & Goldsmith, 2009 (2007) Price sensitivity PS1. I know that smart wear is likely to be more expensive than general clothing, but that does not matter to me (R) PS2.…”

Section: 측정도구 및 분석방법mentioning

confidence: 99%

The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear

Park¹,

Noh

2012

Journal of the Korean Society of Clothing and Textiles

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This study examines the influence of innovativeness and price sensitivity on the purchase intention of smart wear. A total of 211 copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0 package. The results were summarized as follows. First, fashion innovativeness and technology innovativeness negatively affected price sensitivity; however, information innovativeness positively affected price sensitivity. Second, technology innovativeness positively affected the purchase intention of smart wear; however, fashion innovativeness and information innovativeness did not affect the purchase intention of smart wear. Third, price sensitivity negatively influenced the purchase intention of smart wear. This study is useful for marketers and managers who establish marketing and a price strategy for smart wear in an exploration of the relation of consumer innovativeness, price sensitivity, and the purchase intention of smart wear.

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“…With regard to the clothing consumption and fashion, Goldsmith, Flynn and Kim (2010) assumes that there are signifi cant relationship between status consumption and clothing consumption. According to O'Cass and Frost (2002), clothing says how important an individual is, tells others how much status an individual has, what individual is like.…”

Section: Introductionmentioning

confidence: 99%