Status Consumption Among Malaysian Consumers

Heaney, Joo-Gim; Goldsmith, Ronald E.; Jusoh, Wan Jamaliah Wan

doi:10.1300/j046v17n04_05

Cited by 91 publications

(14 citation statements)

References 19 publications

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“…Eastman et al (1999) demonstrated that materialism is strongly linked to seeking social status by possessing goods among American college students. Heaney et al (2005) confirmed the findings among Malaysian students. Recent research (Twenge et al , 2012) has indicated that younger generations are more likely to embrace materialist values than older generations due to the influence of mass media.…”

Section: Literature Reviewsupporting

confidence: 82%

Psycho-economic aspiration and subjective well-being

Aydın

2017

IJSE

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Purpose Previous research using the Aspiration Index (AI) suggests that intrinsic goals are positively, but extrinsic/materialistic goals are negatively associated with subjective well-being (SWB). The purpose of this paper is to extend the scope of previous research by exploring the pursuit of different goals in conjunction with SWB in a country with a culture mixing western and traditional values. Several hypotheses regarding the effects of extrinsic, intrinsic, hedonic, and self-transcendent values on SWB were tested. Design/methodology/approach An extended AI survey was conducted among randomly selected cross-sectional sample of 878 Turkish adults in Istanbul. The survey data were analyzed to explore the relationship between 14 aspiration domains and SWB using both correlation coefficients and several different regression models. Findings The study confirms the basic assumptions of the AI research in a Muslim society with a hybrid culture of materialistic and spiritual aspirations. The study found weak supporting evidence for the contribution of two newly added domains (i.e. aesthetic appreciation as well as honesty and fairness) to SWB, whereas the evidence for the positive contribution of intellectual life was overwhelming. Paradoxically, although the evidence from both correlation and regression coefficients supported a positive relationship between household income and SWB, after dividing the sample into two groups based on their income level, the low-income earners turned out to have relatively higher life satisfaction, holding everything else constant. More importantly, the study reveals that the impact of materialistic aspirations on SWB is still negative even if they are pursued in a hybrid culture. Research limitations/implications The study included three new domains in the conventional AI model. Although the findings confirmed the importance of two domains, it is important that they be replicated in other studies, particularly in different cultural settings. Originality/value This study makes a significant contribution in terms of testing the effect of materialist and spiritual values on SWB in a Muslim country.

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Section: Literature Reviewsupporting

confidence: 82%

Psycho-economic aspiration and subjective well-being

Aydın

2017

IJSE

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“…The literature on materialism presents two streams of research. The first stream supports the view of Richins and Dawson (1992), and shows that materialists display their success and social standing by possessing material objects (Heaney et al, 2005;Dawson, 1990 &1992). Researchers in this stream with a focus on China discuss how materialists select products that provoke reactions from others with the belief that acquiring material possessions conveys life happiness, satisfaction, and enjoyment (Chan et al, 2015).…”

Section: Materialismmentioning

confidence: 83%

“…Research in this domain shows intrinsic reasons such as self-esteem, status and sense of achievement are some of the reasons for selection of specific products (Gil et al, 2012;Park et al, 2007;Heaney et al, 2005;Zhang and Kim, 2013). These behaviors are explained by self-expansion theory (Aron et al 2005).…”

Section: Materialismmentioning

confidence: 99%

How do materialists choose prominent brands in emerging markets?

Siahtiri

Lee

2019

Journal of Retailing and Consumer Services

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Materialism is a worldwide phenomenon. However, our knowledge about the effect of materialism on consumer brand choice is limited. This study unlocks the path from materialism to brand prominence focusing on fashion, quality, and price consciousness. Our findings within the Chinese context show that the paths from materialism to fashion, quality, and price consciousness are positive. Further, we found that the paths from fashion and quality conscious to brand prominence are positive, while the path from price conscious to brand prominence is negative but not significant. These findings have significant implications for brand managers in emerging markets. Abstract:Materialism is a worldwide phenomenon. However, our knowledge about the effect of materialism on consumer brand choice is limited. This study unlocks the path from materialism to brand prominence focusing on fashion, quality, and price consciousness. Our findings within the Chinese context show that the paths from materialism to fashion, quality, and price consciousness are positive. Further, we found that the paths from fashion and quality conscious to brand prominence are positive, while the path from price conscious to brand prominence is negative but not significant. These findings have significant implications for brand managers in emerging markets.

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“…Consumers in this geographic region may behave differently from those in Europe or North America (Heaney, Goldsmith, & Jusoh, 2005). Therefore, it will be very beneficial to conduct crosscultural comparisons of luxury goods consumption beliefs and actual purchase behaviors across consumers in multiple countries, from both individualist and collectivist cultures, to draw more generalizable implications for the luxury goods industry.…”

Section: Limitations and Future Researchmentioning

confidence: 99%

Impacts of U.S. affluent consumers' luxury goods consumption beliefs on repeat purchases of luxury goods: Generational and gender comparison analyses

Kim

Lee

2015

Journal of Global Fashion Marketing

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This study examined the influences of affluent US consumers' beliefs about luxury consumption of goods on their repeat purchases of luxury goods in a multichannel retail environment. We also compared luxury goods consumption beliefs among different generations and gender groups. From a national US sample, we obtained 1066 usable responses, using a self-administered online survey. We used univariate and multivariate analyses to examine the research questions. The consumers' beliefs about luxury goods consumption resulted in four dimensions: (1) importance of signaling status through luxury goods consumption, (2) knowledge about luxury goods and brands, (3) experiential aspect of a luxury retailer, and (4) luxury goods purchase and consumption experiences. We found significant mean differences among generational cohorts in Factors 1, 3 and 4. As proposed, female affluent consumers predominantly exhibited statistically higher mean scores on all four factors as compared to their male counterparts. By comparing generational cohorts and genders with regard to their luxury consumption beliefs and their repeat luxury goods purchases made at department stores, this paper offers insights into affluent US consumers' beliefs and actual behavior that are of value for the managerial strategic directions in luxury manufacturing and retailing industries.

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Status Consumption Among Malaysian Consumers

Cited by 91 publications

References 19 publications

Psycho-economic aspiration and subjective well-being

Psycho-economic aspiration and subjective well-being

How do materialists choose prominent brands in emerging markets?

Impacts of U.S. affluent consumers' luxury goods consumption beliefs on repeat purchases of luxury goods: Generational and gender comparison analyses

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