Status and the Brain

Utevsky, Amanda V.; Platt, Michael L.

doi:10.1371/journal.pbio.1001941

Cited by 21 publications

(15 citation statements)

References 47 publications

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“…Rhesus monkeys are highly social, attend to others to gather information, show rudimentary understanding of the intentions of others, care for kin, may give up rewards to alleviate pain in others, and have a genetic basis for some social behaviors [ 13 – 20 ]. Many social behaviors in monkeys are shaped by the same neural mechanisms—often termed the “social brain”—that have been shown to shape social decision making in people [ 13 , 21 – 23 ].…”

Section: Introductionmentioning

confidence: 99%

Rhesus macaques form preferences for brand logos through sex and social status based advertising

et al. 2018

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Like humans, monkeys value information about sex and status, inviting the hypothesis that our susceptibility to these factors in advertising arises from shared, ancestral biological mechanisms that prioritize social information. To test this idea, we asked whether rhesus macaques (Macaca mulatta) show choice behavior that is similar to humans in response to sex and social status in advertising. Our results show that monkeys form preferences for brand logos repeatedly paired with images of macaque genitals and high status monkeys. Moreover, monkeys sustain preferences for these brand logos even though choosing them provided no tangible rewards, a finding that cannot be explained by a decision mechanism operating solely on material outcomes. Together, our results endorse the hypothesis that the power of sex and status in advertising emerges from the spontaneous engagement of shared, ancestral neural circuits that prioritize information useful for navigating the social environment. Finally, our results show that simple associative conditioning is sufficient to explain the formation of preferences for brand logos paired with sexual or status-based images.

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Section: Introductionmentioning

confidence: 99%

Rhesus macaques form preferences for brand logos through sex and social status based advertising

et al. 2018

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“…However, we note that this potential social effect is partially mitigated by the fact that the peer was present throughout both sessions. Nevertheless, future work could build on our paradigm by incorporating a nonsocial control, such as a computer [Carter et al, 2012;K€ atsyri et al, 2013], or parametrically manipulating social elements within the task [Fareri and Delgado, 2014;Fareri et al, 2012;Smith et al, 2014a;Utevsky and Platt, 2014]. In addition to examining the source r Smith et al r r 2752 r of feedback (e.g., social vs. nonsocial), extensions of our work could also examine the type of feedback (e.g., positive vs. negative) presented.…”

Section: Discussionmentioning

confidence: 99%

Functional connectivity with distinct neural networks tracks fluctuations in gain/loss framing susceptibility

Smith

Sip

Delgado

2015

Human Brain Mapping

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Multiple large-scale neural networks orchestrate a wide range of cognitive processes. For example, interoceptive processes related to self-referential thinking have been linked to the default-mode network (DMN); whereas exteroceptive processes related to cognitive control have been linked to the executive-control network (ECN). Although the DMN and ECN have been postulated to exert opposing effects on cognition, it remains unclear how connectivity with these spatially overlapping networks contribute to fluctuations in behavior. While previous work has suggested the medial prefrontal cortex (MPFC) is involved in behavioral change following feedback, these observations could be linked to interoceptive processes tied to DMN or exteroceptive processes tied to ECN because MPFC is positioned in both networks. To address this problem, we employed independent component analysis combined with dual-regression functional connectivity analysis. Participants made a series of financial decisions framed as monetary gains or losses. In some sessions, participants received feedback from a peer observing their choices; in other sessions, feedback was not provided. Following feedback, framing susceptibility—indexed as the increase in gambling behavior in loss frames compared to gain frames—was heightened in some participants and diminished in others. We examined whether these individual differences were linked to differences in connectivity by contrasting sessions containing feedback against those that did not contain feedback. We found two key results. As framing susceptibility increased, the MPFC increased connectivity with DMN; in contrast, temporal-parietal junction decreased connectivity with the ECN. Our results highlight how functional connectivity patterns with distinct neural networks contribute to idiosyncratic behavioral changes.

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“…Competitive interactions are common among social species and play an important role in shaping social status hierarchies (Williamson et al, 2016) which influence the long-term health of individuals (Cooper et al, 2015;Sapolsky, 2004Sapolsky, , 2005. Navigation of social interactions depends on circuitry in the medial prefrontal cortex (mPFC), which is implicated in the representation of social status (Utevsky and Platt, 2014;Wang et al, 2011;Zhou et al, 2017) and shapes social and motivational states (Franklin et al, 2017;Warden et al, 2012). However, while previous work has shown that mPFC neurons are active during social interaction (Liang et al, 2018;Murugan et al, 2017), it has not been clear how prefrontal ensembles encode behavioral decisions during real-time social engagements, such as social competition.…”

Section: Introductionmentioning

confidence: 99%

Correlated Neural Activity and Encoding of Behavior across Brains of Socially Interacting Animals

Kingsbury¹,

Huang²,

Wang³

et al. 2019

Cell

255

228

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Status and the Brain

Abstract: Status and the Brain A neuroimaging study reveals regions in the monkey brain that track social status—Amanda V. Utevsky and Michael L. Platt put the new findings into context. See accompanying Research Article by MaryAnn P. Noonan, Matthew F. Rushworth, and colleagues.

Cited by 21 publications

References 47 publications

Rhesus macaques form preferences for brand logos through sex and social status based advertising

Rhesus macaques form preferences for brand logos through sex and social status based advertising

Functional connectivity with distinct neural networks tracks fluctuations in gain/loss framing susceptibility

Correlated Neural Activity and Encoding of Behavior across Brains of Socially Interacting Animals

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