State of the Art Analysis of Emotional Design Methodologies and Their Demonstrated Results

López, O.; Murillo, Clara; González, Alfonso González

doi:10.1007/978-3-030-80829-7_115

Cited by 2 publications

(1 citation statement)

References 10 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The most basic protection function of packaging cannot meet the requirements for tea purchase. Therefore, enterprises gradually focus on attracting consumers and analyzing the form, material, color, and other factors of product packaging design to assist consumers' emotional needs to enhance product competitiveness and improve product sales (López, Murillo, & Gónzalez, 2021). Product packaging mainly uses color labels and text to influence consumer purchase decisions, and the product packaging is the most compelling factor for consumers.…”

Section: Tea Packaging Designmentioning

confidence: 99%

Product Packaging Design as The Basis of Product Purchase Decision

Gao

Astillero

2022

iijse

View full text Add to dashboard Cite

Market homogenization leads to fierce competition in the tea market. In recent years, with the rise of “green health” and the deep-rooted concept of “innovation”. Tea packaging design innovation has become a hot spot for research in the tea industry. The continuous upgrading of tea market demand has shown vigorous vitality and energy. The study aims to examine the research on the influence of Chinese tea packaging design on product purchasing decisions and analyze its importance and influencing factors. Further, strengthen the sustainable development of tea packaging design in Yanhu District, Shanxi Province, China. Theoretical analysis was conducted of tea cognitive attitudes, tea culture, tea packaging design, and purchase decision behavior. The final online questionnaire was distributed to 321 respondents in the Yanhu District. Empirical research results indicate that all three dimensions of tea packaging design factors positively influence, but the degree of influence varies. Tea products can be enhanced through packaging design to influence purchasing decisions. Ultimately, it can explore the packaging effect of tea products and add value to the connotation of tea products and meet the multi-level demand of consumers for tea products.

show abstract

Section: Tea Packaging Designmentioning

confidence: 99%

Product Packaging Design as The Basis of Product Purchase Decision

Gao

Astillero

2022

iijse

View full text Add to dashboard Cite

show abstract

Systematic Literature Reviews in Kansei Engineering for Product Design—A Comparative Study from 1995 to 2020

López

Murillo

González

2021

Sensors

View full text Add to dashboard Cite

Individual products and models on the market must be specifically differentiated from the rest to meet user demand. In terms of consumer purchasing behaviour, consumers increasingly base their decisions on subjective terms or the impression that the product leaves on them, both in terms of functionality, usability, safety, and price adequacy, and regarding the emotions and feelings that it triggers in them. This demand has lead both Asia and Europe to implement new methodologies to develop new products, such as “emotional design” or Kansei engineering. This paper presents a systematic literature review (SLR) on the most relevant methodologies based on Kansei engineering and their relevant results in the specific discipline of product design, addressing these five questions: (RQ1) How many studies on KE and emotional design are there in the Scopus and Web of Science (WoS) databases from 1995 to February 2021? (RQ2) Which research topics and types of KE are addressed? (RQ3) Who is leading the research on KE and emotional design? (RQ4) What are the benefits and drawbacks of using and applying the methodology? (RQ5) What are the limitations of the current research? We analysed 87 studies focusing on the Kansei methodology used for product design and device technologies (e.g., shape design, actuators, sensors, structure) and aesthetic aspects (e.g., Kansei words selection, the quantification of measured emotions of results, and detected shortcomings), and provided the database with all the collected information. One identified and highlighted sector in the results is the electronic–technological-device sector. Results confirm that this type of methodology has a majority and direct application in these sectors, and they are widely represented in the automotive and electronics industries. Lastly, this SLR provides researchers with a guide for comparative emotional-design work, and facilitates future designers who want to implement emotional design in their work by selecting the specific type according to the results of the SLR.

show abstract

State of the Art Analysis of Emotional Design Methodologies and Their Demonstrated Results

Cited by 2 publications

References 10 publications

Product Packaging Design as The Basis of Product Purchase Decision

Product Packaging Design as The Basis of Product Purchase Decision

Systematic Literature Reviews in Kansei Engineering for Product Design—A Comparative Study from 1995 to 2020

Contact Info

Product

Resources

About