“…Our findings suggest that internally and externally sourced entrepreneurs have different effects on our performance indicators, and that (1) internal entrepreneurs contribute to exploratory learning, whereas external entrepreneurs contribute to exploitative learning; (2) internal entrepreneurs generate earnings for sponsorship organisations, whereas external entrepreneurs contribute to society at large; and (3) externally sourced entrepreneurs contribute to mutual branding advantages, which in turn may lead to (indirect) earning outcomes. With this approach, we have offered an alternate perspective on incubator design, complementing current research endeavours in this field, and bringing us closer to a unified theory on business incubation mechanisms (Clarysse et al, 2005; Bergek and Norrman, 2008; Bruneel et al, 2012; Isabelle, 2013; Mian et al, 2016; Pauwels et al, 2016; Clayton et al, 2018; Cohen et al, 2019; Klofsten et al, 2020; Del Sarto et al, 2022).…”