Standing out from the crowd: When and why color complexity in social media images increases user engagement

Kanuri, Vamsi K.; Hughes, Christian; Hodges, Brady T.

doi:10.1016/j.ijresmar.2023.08.007

International Journal of Research in Marketing

2024

DOI: 10.1016/j.ijresmar.2023.08.007

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Standing out from the crowd: When and why color complexity in social media images increases user engagement

Vamsi K. Kanuri,

Christian Hughes,

Brady T. Hodges

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Cited by 4 publications

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Standing out from the crowd: When and why color complexity in social media images increases user engagement

Cited by 4 publications

References 58 publications

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