Businesses today must not only be concerned with their day-to-day operations and the making of profit, but also with a set of challenges related to the public perception, the environment, and the costs of energy consumption. The image of the company from the perspective of customers and the public in general must be carefully monitored as it relates to the environment and the use of natural resources and energy. The demonstration of effective strategies that allow for “greener” and more ecological awareness, will gain the respect of customers, businesses, stockholders, and other concerned groups. The protection of our environment is also a major agenda of firms today. This paper discusses how “Green IT” along with the concepts of “Virtualization” can provide for better organizational, operational, and environmental outcomes.