2022
DOI: 10.1136/tc-2022-057417
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Standardised cigarettes: the next step for tobacco policy?

Abstract: As tobacco marketing restrictions intensify, tobacco companies increasingly turn to the cigarette product itself as a marketing medium with new flavours, capsules, novelty filter features and attractive cigarette stick designs. This paper considers a ‘standardised cigarettes’ policy as a potential next step in restricting tobacco marketing. This policy would remove from cigarette products all the elements that increase their appeal and addictiveness: added flavours, nicotine, and visual designs and branding. T… Show more

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Cited by 4 publications
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“…A standardized cigarette policy is an innovative concept that considers the dissuasive technique together with banning flavors and adjusting nicotine, as three pillars that together form an effective tool for preventing tobacco companies from getting around marketing restrictions 27 .…”
Section: Discussionmentioning
confidence: 99%
“…A standardized cigarette policy is an innovative concept that considers the dissuasive technique together with banning flavors and adjusting nicotine, as three pillars that together form an effective tool for preventing tobacco companies from getting around marketing restrictions 27 .…”
Section: Discussionmentioning
confidence: 99%