“…This paper explores some ways in which applied semantics can inform effective communicative strategies for action on climate change, with particular reference to research in the Natural Semantic Metalanguage (NSM) approach (Goddard, 2021a;Goddard & Wierzbicka, 2014). By applied semantics we mean, in general, any application of the findings of semantic research to pursuits outside linguistics; for example, in language teaching and intercultural education (Bullock, 2014;Goddard, 2021b;Fernández & Goddard, 2019;Peeters, 2017Peeters, , 2021Sadow, 2021aSadow, , 2021b or to assist with more accessible public messaging in disaster communication, health, and other fields (Bromhead, 2021a;Diget, 2021;Diget & Goddard, 2022;Goddard, 2021c;Wierzbicka, 2018a). In the present paper, we focus on ways in which NSM findings and techniques can be used, in Penz's (2018) words, to "develop communicative strategies which help to convey the urgency of the [climate change] issue and to enhance and promote action" (p. 289).…”