Stakeholders’ Perceptions About a Destination Management Organization (DMO): A Case Study in Chimborazo, Ecuador
Luis Quevedo,
Renato Herrera,
Silvia Aldaz
et al.
Abstract:A Destination Management Organization (DMO) is an entity destined to make operative, administrative, organizational, and strategic decisions to maintain a coordinated management of the process associated with the design, marketing, and commercialization of the destination. This study aimed to identify the stakeholders’ perceptions about the Chimborazo DMO, located in the Andean region of Ecuador. Therefore, three focal groups of stakeholders were selected (local residents, tourists, and business owners) and a … Show more
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