Stakeholders and Corporate Social Responsibility (CSR) programme as key sustainable development strategies to promote corporate reputation—evidence from vietnam

Khương, Mai Ngọc; An, Nguyen Khoa Truong; Hang, Tran Thi Thanh

doi:10.1080/23311975.2021.1917333

Cited by 35 publications

(29 citation statements)

References 125 publications

(139 reference statements)

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“…Corresponding to a study performed in Korea confirmed that corporate achievements of financial and legal corporate social responsibility policies had an immediate and significant impact on the corporate image [15]. Moreover, a significant association between corporate social responsibility and the corporate image was exhibited to impact market share [16,17]. To be precise, companies' legal and ethical status concludes in a constructive corporate image of the company.…”

Section: Introductionmentioning

confidence: 90%

The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust

Chen

Khan

Hongsuchon

et al. 2021

IJERPH

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The purpose of this research is to empirically examine relationships between a multi-dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and corporate image in an emerging economy. It also analyzes the mediating effect of customer trust on the relationship between CSR and corporate image. This study focuses on two of the most well-known hotel chains situated in Pakistan. Close-ended, self-administered questionnaires were circulated amongst a total of 300 hotel customers. The research data was analyzed using a partial least square-structural equation modeling (PLS-SEM) model. The results revealed that economic, legal, and ethical CSR significantly impacted corporate image, while philanthropic CSR did not affect the corporate image. However, economic, legal, and philanthropic CSRs were found to be in a significant relationship with customer trust, while ethical CSR was not in a significant relationship with customer trust. Finally, customer trust fully mediated the relationship between economic and legal CSR with corporate image, whereas it partially mediated the relationship between ethical and philanthropic CSR. This study is unique from earlier CSR research based on an assessment of the connection between CSR dimensions and corporate image to examine customers’ trust in an emerging economy, especially in times of crisis.

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Section: Introductionmentioning

confidence: 90%

The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust

Chen

Khan

Hongsuchon

et al. 2021

IJERPH

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show abstract

“…According to the research of Polonsky (2015), Khuong et al (2021), employees are considered to be the most influential stakeholder group in the CSR decision making process. It was found that the stakeholders with a low impact, but which were largely interested in the activities of the municipal housing manager, were primarily residents of the resources (tenants, owners of properties).…”

Section: Resultsmentioning

confidence: 99%

Untitled

2022

SPSUTOM

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The paper investigates challenges associated with institutional leadership engagement of main staff to fill inner vacancies. Design/methodology/approach: The study rates merit, experience, rank, competencies, long service, in-depth knowledge, and deeper consultation as key requirements for appointment in some selected academic institutions. The survey collects data through questionnaires and semistructured interviews. The SPSS and descriptive statistics were used for the analysis of data presented in percentages, tables, and graphs. Findings: The results show that over 80% of respondents said that the prerogative of leaders in second-cycle institutions to share leadership needs a reassessment. As it undermines specific parameters and subsequently creates emotions among staff and unsatisfactory students' behaviours at school. The study found social and external factors as the basis for some nominations that weaken institutional unity and performance. Recommendation/limitations: The legislative instrument should be amended to suit the current management environment. Besides, ethical leadership and emotional intelligence should be encouraged at schools for effective management and harmony. Practical implications: Organizational failures across economies to a large extent are results of stimulus variables. Originality/value: The paper demonstrates how institutional leaders are often torn between stimulus and prospective variables resulting in self-interest to the detriment of institutional vision.

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“…A socially responsible company must take a long-term view of its strategy (Newman et al , 2020). CSR has recently been identified as a critical approach for long-term growth in most organizations worldwide (Khuong et al , 2021). Strategy focuses on identifying and resolving difficulties that affect a company’s capacity to fulfill its goals (Galbreath, 2009).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Understanding the influence of business strategy in corporate social responsibility: evidence from Chinese firms in Africa

Getele

Arrive

Ruoliu

2022

JBIM

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Purpose This study aims to understand better how business strategies impact a company’s corporate social responsibility (CSR). Design/methodology/approach In this research, two categories of business strategy are proposed, and partial least squares structural equation modelling (PLS-SEM) was used to test the research model using a sample of 150 valid surveys data from the Chinese manufacturing firms industry in Africa. Findings This study indicates business strategy in terms of real support and development approach plan in the Chinese manufacturing industry has a crucial influence on CSR effectiveness. Business strategy leads to effective CSR practices by adding value to firm products, services, marketing strategies and technological investment. Practical implications Companies can use a support strategy for effective CSR to improve corporate social performance. The study expands upon previous insights into corporate leaders enhancing their CSR strategy because it may successfully contribute to environmental preservation. Social implications This research mobilized and found academic gaps in business strategy regarding real support and development approach; it is necessary to combine the impacts of business strategy at multiple levels of analysis to explain the expansion of CSR to integrate the stakeholder theory. Originality/value This study offers a deeper perspective and provides empirical evidence of a better understanding of CSR effectiveness by emphasizing the role of business strategy. Effective CSR implementation requires integrating the influences of company strategy and real support at multiple levels of analysis to explain CSR dispersion.

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Stakeholders and Corporate Social Responsibility (CSR) programme as key sustainable development strategies to promote corporate reputation—evidence from vietnam

Cited by 35 publications

References 125 publications

The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust

The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust

Untitled

Understanding the influence of business strategy in corporate social responsibility: evidence from Chinese firms in Africa

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