Stakeholder Thinking and a Pedagogical Approach in Public Relations Processes: Experience From Transition Societies

Communication in times of crisis: The stakeholder relationship under pressure

“…Organizations operate in unstable environments where they must constantly evaluate how to interact with stakeholders (Stephens et al, 2005). To be successful, organizations need to acknowledge the importance of their relationships with stakeholders (Lewis, Hamel, & Richardson, 2001;Tampere, 2007;Ulmer, 2001) and recognize stakeholders' ability to negatively impact the organization's performance (Lerbinger, 1997). This is in accordance with the well-established stakeholder theory (Freeman, 1984;Fassin, 2008).…”