Stakeholder engagement in green place branding: <scp>A</scp> focus on user‐generated content

Acuti, Diletta; Laura, G; Mazzoli, Valentina; Aiello, Gaetano

doi:10.1002/csr.1703

Cited by 29 publications

(30 citation statements)

References 93 publications

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Section: Big Data To Analyse Csr Communication In Online Social Netmentioning

confidence: 99%

“…To monitor online opinions about the company should be a priority for companies because the attitudes of the stakeholders towards the company may be affected by being exposed to these opinions (Song & Jing, 2019). Stakeholders that use online social networks can become active subjects who take part in the companies' CSR‐image formation process through the content they generate on online social media (Acuti, Grazzini, Mazzoli, & Aiello, 2019). On the other hand, stakeholders have the opportunity to know the information about CSR practices of companies beyond the information provided by the own companies and lobbies, thereby avoiding the tendency they have to offer their own information and interpretation.…”

Section: Literature Reviewmentioning

confidence: 99%

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Using big data to evaluate corporate social responsibility and sustainable development practices

Barbeito-Caamaño

Chalmeta

2020

Corp Soc Responsibility Env

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This paper shows an alternative method to evaluate sustainable development and corporate social responsibility (CSR) practices based on the opinions of companies' stakeholders expressed on Twitter. An application of the method is performed with the Inditex textile group. This paper shows two important findings: (a) knowledge about companies' CSR practices and stakeholders opinions can be obtained using big data to analyse CSR information about the company on online social networks; and (b) there are important differences between the contents of the sustainability report of a company and the CSR opinions of its stakeholders on the internet. These findings have benefits for the company's stakeholders, who will be able to know the CSR practices of a company in a more objective way, and for the company, which will be able to improve its CSR performance and communication strategy, as well as the stakeholder engagement.

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Section: Big Data To Analyse Csr Communication In Online Social Netmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Using big data to evaluate corporate social responsibility and sustainable development practices

Barbeito-Caamaño

Chalmeta

2020

Corp Soc Responsibility Env

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“…The literature on place branding and sustainability mostly focuses on "environmental" or "green" place branding [18][19][20], occasionally on "smart growth" [21,22] and "environmental sustainability" in the marketing of sports events [23]. Some authors have considered the role of place branding in promoting sustainable practices among the businesses they seek to attract [24].…”

Section: "Selling" Berlinmentioning

confidence: 99%

The Ambiguities of “Sustainable” Berlin

Kalandides

Grésillon

2021

Sustainability

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City marketing has a strong tradition in Berlin, with two organizations, Berlin Partner and Visit Berlin, responsible for designing and implementing relevant strategies. Sustainability has been on and off the city marketing agenda, almost exclusively in its environmental dimension. In this article, we examine the current representations of Berlin as a “sustainable city” in the official city marketing strategies. We look at how sustainability is used and instrumentalized to create a specific city profile and also to attract particular target groups in tourism. We propose an analysis of sustainable planning in Berlin since reunification to show how it has moved into different directions over time and how this has (or has not) been followed by city marketing. In this endeavor, we move between the existing, and as we argue deeper and more sophisticated, environmental planning of the city on one hand, and the reductions and simplifications of city marketing representations on the other. Finally, we argue that there are inherent contradictions in marketing a sustainable city, where both in terms of tourism and economic development, the concept of growth seems to be reaching environmental limits.

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“…Literature on place branding and sustainability mostly focuses on "environmental" or "green" place branding [18][19][20], occasionally on "smart growth" [21,22] and 'environmental sustainability' in the marketing of sports events [23]. Some authors have considered the role of place branding in promoting sustainable practices among the businesses they seek to attract [24].…”

Section: "Selling" Berlinmentioning

confidence: 99%

The Ambiguities of ‘Sustainable’ Berlin

Kalandides¹,

Grésillon²

2020

Preprint

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City Marketing has a strong tradition in Berlin, with two organisations, Berlin Partner and Visit Berlin, responsible for designing and implementing relevant strategies. Sustainability has been on and off the city marketing agenda, almost exclusively in its environmental dimension. In this article we examine the current representations of Berlin as a “sustainable city” in the official City Marketing strategies. We look at how sustainability is used and instrumentalized to create a specific city profile, and also to attract particular target groups in tourism. We propose an analysis of sustainable planning in Berlin since reunification, to show how it has moved into different directions over time and how this has (or has not) been followed by City Marketing. In this endeavour we move between the existing, and as we argue deeper and more sophisticated, environmental planning of the city on the one hand, and the reductions and simplifications of City Marketing representations on the other. Finally, we argue that there are inherent contradictions in marketing a sustainable city, where both in terms of tourism and economic development, the concept of growth seems to be reaching environmental limits.

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Stakeholder engagement in green place branding: A focus on user‐generated content

Cited by 29 publications

References 93 publications

Using big data to evaluate corporate social responsibility and sustainable development practices

Using big data to evaluate corporate social responsibility and sustainable development practices

The Ambiguities of “Sustainable” Berlin

The Ambiguities of ‘Sustainable’ Berlin

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