Stakeholder dynamics of contextual ambidextrous capabilities and authenticity: A conceptual synchronisation for competitive advantage

Abstract

The combined effect of strategic ambidextrous management (dynamic capabilities and contextual ambidexterity), marketing and brand communication management has been implicitly and explicitly identified as bearing critical implications for competitive advantage. However, the mutual influence of these knowledge streams on competitive advantage as well as its key component of contextual ambidexterity are much under-researched. This article follows an inductive constructivist method to develop a theoretically founded conceptualisation of the means through which the various stakeholder contextual ambidextrous dynamic capabilities can leverage the organisational authenticity learning process in cross-functional management to explore and exploit new competitive advantage scopes. Specifically, this research proposes a theoretically synchronised conceptual framework that focuses on identified key attributes of the knowledge streams, interlinking their individual and combined influences on brand positioning and corporate reputation for the creation of competitive advantage. Scholarly and empirical implications are also presented along with future research avenues.

Managerial innovative capabilities, competitive advantage and performance of healthcare sector during Covid-19 pandemic period

“…The organization that has the potential to systematically reconfigure its resources and capabilities and to efficiently make timely decisions in line with the recognized opportunities and environmental changes can create and sustain a competitive advantage (Teece, 2012; Li and Liu, 2014). Hence, the innovative dynamic capability view is capturing special attention from practitioners and scholars, as it exceptionally focuses on how firms develop and sustain competitive advantage (Shams et al , 2020; Ambrosini and Bowman, 2009).…”

Sustainable marketing

“…Organizational profitability relies heavily on integrated marketing practices for promoting offerings, enhancing brand awareness and sustaining competitive advantage (Balmer et al, 2006;Kotler and Armstrong, 2020;Shams et al, 2020). Research on consumer decision-making has been the centre point of consumer behaviour sciences, with insights from the latter shaping marketing and its evolutionary pathway.…”

Capacidades dinâmicas para gestão de stakeholders

“…Isso contribui para a integração e o alinhamento dos stakeholders aos processos organizacionais e analíticos. Por meio do diálogo contínuo, transmitindo mensagens consistentes e transparentes, a comunicação pode promover relacionamentos lucrativos de longo prazo (Nutsugah et al, 2021) e melhoria da percepção de autenticidade dos stakeholders em relação às ações da empresa (Nenonen et al, 2019;Shams, Vrontis, Thrassou, Themistocleous, & Christofi, 2020). Ela também oferece meios simples, gratuitos e rápidos para detectar ou moldar oportunidades de mercado por meio de seus stakeholders (Ince & Hahn, 2020).…”