Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application

Han, Jinghe; Seo, Yuri; Ko, Eunju

doi:10.1016/j.jbusres.2016.10.029

Cited by 144 publications

(175 citation statements)

References 30 publications

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“…When we look at the fashion studies, it can be defined as 'fashion consumers are the individuals of interest.' (Han et al, 2016). In line with this perspective and by thinking the relationship between consciousness and purchase intention (Lin et al, 2015), it can be said that technology consciousness is a consumer's interest factor.…”

Section: Consumer's Interest Factormentioning

confidence: 96%

Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor

Can¹,

Erdil²

2018

IBR

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With the widespread use of smartphones, strategic marketing of smartphones has become the focus of related brands. Although creating brand loyalty is an important factor of global strategic marketing and re-purchase intention, little research investigated the antecedent of smartphone's brand loyalty and repurchase intention. The purposes of this study are to investigate what are the antecedent brand loyalty and re-purchase intention in smartphone marketing. In the light of the literature and for this purpose; the effects of perceived value factor (perceived ease of use, perceived irreplaceability), utilitarian factor (system quality), hedonic factor (visual design), and consumer's interest factor (technology consciousness) on brand loyalty and repurchase intention were investigated in an integrated model. The results of the analysis show that smartphone's re-purchase intention is largely determined by brand loyalty, perceived ease of use, perceived irreplaceability, system quality, visual design, and technology consciousness. Moreover, analysis results demonstrate that perceived irreplaceability, system quality, and visual design affect brand loyalty.

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Section: Consumer's Interest Factormentioning

confidence: 96%

Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor

Can¹,

Erdil²

2018

IBR

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“…The report envisions moving towards authentic luxury brands that position sustainability at their core, but it offers few pathways to this resolution. Recently, researchers have considered the scarcity of luxury products and restricted consumption through premium pricing, selective distribution channels and the production of limited editions (Han et al 2016;Janssen et al 2014). This could contribute to more reasonable and responsible consumption, which would indirectly protect natural resources.…”

Section: Bringing Together Sustainability and Luxurymentioning

confidence: 99%

“…Consumption is not intrinsically bad or good, but rather morally complex (Wilk 2001), with different ethics conflicting with one another when consumers shop, and connecting in subtle and multifaceted ways. Luxury consumption is not about consistent attitudes and behaviour; it is about the practices of people who operate within an inconsistent world, heavily influenced by context and social conventions (Evans 2011;Han et al 2016). Without a supportive context, consumers are unlikely to make sustainable choices; as Fahlquist (2009) argues, governments, trade organizations and luxury businesses must help create systems and incentives that support individual agency to effect change.…”

Section: Consumer Concerns and Practicesmentioning

confidence: 99%

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Sustainable Luxury Marketing: A Synthesis and Research Agenda

Athwal

Wells

Carrigan

et al. 2019

Int J Management Reviews

181

141

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Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is to examine the state of sustainable luxury research in marketing and consumer behaviour by critically reviewing and synthesizing the growing but fragmented body of scholarly work on sustainable‐luxury marketing. The paper critically assesses where, how and by whom research on sustainable luxury is being conducted, and it identifies gaps for future investigation. The paper reviews research published between 2007 and 2018 within major peer‐reviewed English‐language scholarly publications in business, marketing, ethics, fashion, food and tourism journals. The research is identified using the keywords sustainable luxury, green luxury, eco‐luxury and organic luxury. Three core themes emerge from this review: (1) consumer concerns and practices; (2) organizational concerns and practices; and (3) international and cross‐cultural issues. The review confirms that research on sustainable luxury is significantly underdeveloped. This paper provides the first critical and comprehensive assessment and categorization of the emergent literature streams on sustainable luxury. The authors argue for a broader, deeper and more critical research agenda on the relationship between sustainability and luxury. Potential avenues for future research on sustainable luxury are proposed, with calls for theoretical and cross‐cultural reflections that tackle broader systemic and institutional issues within the field.

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“…Clothing and fashion research specifically, ranges from studies that consider consumer awareness of the sustainability issue in fashion (e.g., Goworek, Fisher, Woodward, & Hiller, ), ability to make ethical choices in regard to fashion (e.g., Joergens, ; Shen, Wang, Lo, & Shum, ), attitudes towards fast fashion acquisition (e.g., Ritch, ; Young Lee, Halter, Johnson, & Ju, ), to end‐of‐use disposal behaviours of fashion consumers (e.g., Bianchi & Birtwistle, ; Joung, ). Lately research has focussed on alternatives to traditional (unsustainable) fashion purchasing behaviours, including alternative consumption models (e.g., Armstrong, Niinimaki, Lang, & Kujala, 2; Becker‐Leifhold, ; Pedersen & Netter, ) and the role of slow or luxury fashion in the new sustainability model (e.g., Han, Seo, & Ko, ). While some research has examined sustainability in use for fashion garments, specifically repair and maintenance of fashion garments in an end‐of‐life extension process (e.g., Eike, Myers, & Sturges, ), this focus is more recent in the literature.…”

Section: Fashion Sensitivity Clothing Disposal and Environmentalism mentioning

confidence: 99%

Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy

McNeill

Hamlin

McQueen

et al. 2020

Int J Consumer Studies

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Where clothing consumption has continued to rise around the world, a deeper understanding of how and why garments are disposed of is critical in regard to addressing the issue of textile waste by consumers. The purpose of this study was to explore the garment management processes of young, fashion sensitive consumers, examining their disposal behaviours as well as motivations towards garment end‐of‐life extension through maintenance or repair of damaged fashion clothing. A survey of 161 South Korean young consumers (18–34 years) was conducted, utilizing a fashion sensitivity scale to measure impact on unsustainable garment disposal practices and garment repair behaviour. Further, general recycling behaviour of these individuals was examined, as linked to garment repair propensity. Results indicate that fashion sensitive consumers dispose of garments more rapidly, and with less ethical consideration. However, these same consumers are motivated to repair items that support their fashion identity. The study contributes some useful insight into encouraging garment life extension practise among heavy consumers of fashion, thus extending what is known about fashion garment disposal in the sustainability context.

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Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application

Cited by 144 publications

References 30 publications

Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor

Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor

Sustainable Luxury Marketing: A Synthesis and Research Agenda

Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy

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