Staff Culture of Starbucks Part-time College Students

Abstract

This article, which mainly discusses the staff culture of part-time college students at Starbucks, aims to offer insights into building satisfying staff culture and excellent working environment. The paper begins with a comprehensive description of the working site of part-time workers where we conducted out observation, applying the research method of ethnography into the study by making a general review of ethnographic observation and interview principles. The paper summarizes data from interviews with the targeted community and related individuals to elaborate on how socialization at working site enables part-time staff to better enjoy the working routine and results in more positive service attitudes towards customers. The passage also includes reflections upon the observation how the positionality of observers influence the research process.