Stable habits and psychological attitudes in the behavior of people seeking financial well-being and pro-environmental behaviour

Abstract

Improving the quality of life through increased well-being is the goal of many modern people. An increase in income through the formation of a habit to raise the standard of living and an appropriate attitude leads people to increase consumption, which in turn can negatively affect the environmental situation. A deterrent to the negative impact of an increase in the standard of living is adherence to stable habits and attitudes that people may have formed during the period when their financial condition was at a lower level. The article presents the results of a study of the stable habits and attitudes of Russian-speaking members of the international investor club aimed at increasing their own financial flow, standard of living, and quality of life. The results showed that more than 70% of respondents correlate their habits and behavior with the impact they have on the world around them, and more than 90% note the presence of habits and attitudes of sustainable behavior. The results of the study show that the formation of the psychological attitude "I am worthy" has a positive impact on the environmental behavior of people aimed at improving their own well-being.