SROI analysis in measuring effectiveness of CSR Enduro entrepreneurship program of PT. Pertamina lubricants production unit Cilacap 2019-2021

Abstract

CSR is a corporate responsibility program carried out with a social and business approach that is able to contribute to sustainable development for stakeholders or stakeholders. The sustainability contribution that can be made by companies to stakeholders can be in the form of economic, social and environmental benefits. This study aims to determine the social impact of the CSR program creating shared value that has been carried out by PT. Pertamina Lubricants Production Unit Cilacap in 2019-2021 and conducted an analysis using the social return on investment analysis knife. The type of research used is qualitative research with field research research methods. Every program carried out certainly aims to achieve something and have a positive impact on program targets. Likewise, this CSR program has economic, social and environmental impacts. This research has found out that the CSR Program carried by PT. Pertamina Lubricants, PU Cilacap brought the 1:5 comparison as the result calculated with SROI.

The rebranding strategy of Bank Mandiri Taspen pos to become Bank Mandiri Taspen aims at increasing brand awareness in 2018

“…The data collection techniques in this study involve conducting in-depth interviews, documentation and literatur. The data analysis technique uses qualitative data analysis, meaning that the data obtained by the researcher will be processed descriptively and developed based on the events observed during data collection in the field (Pinkan, 2023). The qualitative data analysis stages include data collection, data reduction, data presentation, and conclusions (Rijali, 2018).…”

Digital Da'wah communication of the Muhammadiyah central leadership Tablighi Council using YouTube account

“…The descriptive method is a method that describes the condition of the subject or object of research based on real facts or as they are (Jumbo et al, 2023). In descriptive research, the researcher only describes the research situation or event, does not look for or explain relationships, and does not test hypotheses or make predictions (Pinkan, 2023). Apart from that, this method focuses on observation and a scientific atmosphere.…”