Spreading the word: exploring spiritual consumption on social media

Williams, Janine; Krisjanous, Jayne

doi:10.1108/jcm-02-2021-4450

Cited by 5 publications

(8 citation statements)

References 56 publications

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“…Sharing personal information or activities would be balanced if users understood that they should also share goodness, information, knowledge, spiritual content, etc. According to Williams & Krisjanous (2023), social media can also be used as a context for spiritual consumption even though there are debates on the differences between religion and spirituality.…”

Section: Discussionmentioning

confidence: 99%

“…Some Muslim users don't even create content on their social media regarding what they learn in their academic institutions or their hobbies, let alone preach. Therefore, various approaches to realize this objective must include all social media interactive processes e.g., like, share, comment, tag, etc (Belk, 2014;Williams & Krisjanous 2023). For example, following or subscribing to some Islamic preacher or figures locally or internationally could also be considered as the least that can be done to propagate da'wah.…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Islamic Views on the Objectives of Social Media Usage: A systematic literature review

Aiman Noh,

Lokman,

Suyurno

et al. 2023

E-BPJ

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Nowadays, the usage of social media is inevitable. While its expansion is welcomed, its adverse effects are also threatening. One of the areas that needs to be researched to combat those adverse effects is to see the role of objective-driven usage of social media, as many Islamic scholars believe that objective-driven action can lead to a better understanding of something and promote its proper conduct. This study aims to seek hikmah in using social media from an Islamic perspective, as has been studied by other researchers. Hikmah meant here is a deep understanding of the objectives to be achieved in conducting an action according to Islamic teachings. 22 research papers were reviewed from Web of Science, Scopus, ERIC, and Google Scholar from 2012 to 2022. The study found six main objectives of using social media from an Islamic perspective, namely to propagate Islamic teachings (da’wah), to build and sustain relationships (ukhuwwah), to educate to establish one’s character; to entertain well as to enjoin good and forbid harm.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Islamic Views on the Objectives of Social Media Usage: A systematic literature review

Aiman Noh,

Lokman,

Suyurno

et al. 2023

E-BPJ

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“…The framework presented in this study, detailing the five steps of social media usage in the pilgrim journey, is derived from a comprehensive analysis of existing literature combined with insights gathered from in-depth interviews with respondents who have embarked on pilgrimage journeys (Sano et al 2024;Williams and Krisjanous 2023). These five stages encapsulate the multifaceted ways in which social media intertwines with the religious and transformative experience of pilgrimage .…”

Section: Five Steps Of Social Media Usage In Pilgrim Journeymentioning

confidence: 99%

Social Media and the Spiritual Journey: The Place of Digital Technology in Enriching the Experience

Hussain,

Wang

2024

Religions

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This qualitative study explores the utilization of social media among Pakistani pilgrims during spiritual journeys and investigates its impact on their pilgrimage experiences. Thirty Pakistani pilgrims who had embarked on spiritual journeys to various religious sites were interviewed using semi-structured interviews. Thematic analysis was employed to analyze the interview transcripts, revealing five main stages of social media usage: pre-trip preparation, real-time updates and guidance, community building and support, sharing experiences and insights, and post-trip reflection and engagement. At each stage, social media played diverse roles, including providing information and support, fostering connections with fellow pilgrims, sharing personal experiences, and facilitating spiritual dialogue. This explorative study underscores the significance of social media in enhancing the pilgrimage experience for Pakistani pilgrims, serving as a valuable tool for information dissemination, community building, spiritual support, and personal reflection throughout the pilgrimage journey. The findings contribute to a deeper understanding of how social media shapes pilgrims’ experiences and fosters their spiritual growth, emphasizing the need for further research to explore the nuanced dynamics of social media usage in the context of pilgrimage. Overall, this study sheds light on the unique role of social media in the spiritual journeys of Pakistani pilgrims and highlights its implications for pilgrimage practices and the broader discourse on religious tourism.

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“…experiences (Koltko-Rivera, 2006, p. 303;Maslow, 1969aMaslow, , 1969b. Building on the connection between looking beyond the self and seeking the divine, recent consumer research explores self-transcendence in spiritual consumption (Williams & Krisjanous, 2023). In this study, both the personal and religious beliefs of some participants form the basis of their self-standards that act as personal norms for sustainability that instruct that they should look beyond the self and focus on the surrounding natural and human world.…”

Section: Self-standards Founded In Transcendencementioning

confidence: 99%

“…Across several world religions, religious beliefs have a known connection to dictating appropriate consumption (Arli & Tjiptono, 2017;McAlexander, Dufault, Martin, & Schouten, 2014). Also, existing marketing research points to the role of spiritual consumption in achieving self-transcendence (Williams & Krisjanous, 2023).…”

Section: Self-standards Founded In Transcendencementioning

confidence: 99%

Understanding sustainable consumption experiences among the new middle class in an emerging market: A social cognitive approach

DeFraites

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The escalating consumption of the new middle class, a large and rapidly growing consumer group in emerging markets, is a significant sustainability concern. This changing consumption differs from shifts that occurred previously in developed markets because the changes occur alongside the increasing global awareness of sustainability and the widespread negative impacts of climate change. New middle class consumers engage in some current consumption behaviours that have positive sustainability implications. However, status and lifestyle changes provide additional motivations and resources for consumers’ increased consumption, which drives the proliferation of less environmentally-friendly practices within the group. This study explores how these consumers experience sustainable consumption and navigate their behaviours during this transitional period.Previous literature often examines sustainable consumption either through individual psychological theoretical perspectives (linking components such as attitudes or beliefs to intentions and behaviours) or sociological lenses emphasising social elements such as culture. However, the persistence of the attitude-behaviour gap indicates that there are underexplored factors shaping sustainable consumption. This study uses social cognitive theory, which considers the reciprocal interaction of personal, environmental, and behavioural factors, to investigate the multiple, complex factors shaping consumers’ experiences of sustainable consumption and their behaviours in this transitional period. Adopting a hermeneutic phenomenological approach, this study analyses the wish lists, mobile diaries, and semi-structured interviews of eighteen urban new middle class consumers in Sri Lanka. The findings illustrate that these consumers participate in both sustainable and non-sustainable consumption behaviours with varying levels of conscious consideration for sustainability implications. By applying a social cognitive lens, this study illuminates the multiple, interacting factors that shape how these consumers experience sustainable consumption. Three groups of behaviours illustrate the consumers’ motivations: principled, self-gratifying, and controlled, each of which is shaped by differing factors. Through these findings, this study provides a conceptual model that proposes how changes in consumers’ present and proposed future behaviours will have important sustainability implications. This study offers direction for creating interventions in emerging markets that discourage or modify damaging behaviours, preserve behaviours that have positive sustainability implications, and facilitate consumers’ future sustainable consumption experiences.

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Spreading the word: exploring spiritual consumption on social media

Cited by 5 publications

References 56 publications

Islamic Views on the Objectives of Social Media Usage: A systematic literature review

Islamic Views on the Objectives of Social Media Usage: A systematic literature review

Social Media and the Spiritual Journey: The Place of Digital Technology in Enriching the Experience

Understanding sustainable consumption experiences among the new middle class in an emerging market: A social cognitive approach

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