Spreading degree assessment of information and communication technologies in Ukraine and its regions

Podluzhna, N. O.

doi:10.21511/nfj.1.2017.04

Cited by 3 publications

(2 citation statements)

References 3 publications

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“…It was stated that innovation industry was still not at a high level. Podluzhna (2017) highlighted the importance of information and communication technologies in Ukraine for shaping the economics of knowledge. Computerization of the whole marketing processes, implantation of new technologies among personnel of enterprises, social media use and e-services adoption are vital.…”

Section: Literature Reviewmentioning

confidence: 99%

Marketing aspect of the innovation communications development

Prokopenko

Omelyanenko

2018

Innovative Marketing

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The article analyzes innovation communications (InCo) as a factor for the innovation networks development. It is shown that the necessity to use InCo practice is due to the complexity of processes in high-tech sectors and the relevance of the development of appropriate organizational and economic tools for marketing relations. The main goals of the innovation networks development are determined. In the context of the study of factors for the innovation networks development, the role of relationship marketing, which involves the constructing long-term mutually beneficial relations with key partners of the economic entity, should be noted. It is determined that relationship marketing acts as a tool for practical implementation of the concept of joint creation of value in modern institutional forms of interaction in the innovation system (innovation networks, in particular virtual, international clusters, alliances, etc.). It was emphasized that in order to achieve the network aspect of innovation development of the economy, it is necessary to use models of open innovation, that is, combining efforts of economic entities in the scientific and technical field and exchange of operating results. The main communication problems, which cause the blocking of innovation development are determined. The analysis made it possible to distinguish between the groups of methods and mechanisms that are most often considered in the InCo practice. InCo practices are considered in terms of the possibility of organizing and self-regulating systems.

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Section: Literature Reviewmentioning

confidence: 99%

Marketing aspect of the innovation communications development

Prokopenko

Omelyanenko

2018

Innovative Marketing

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“…At the same time, his assertion on the absolute determination of social changes solely by technology looks like an overstatement. Podluzhna (2017) has analyzed the influence of information and communication technologies on the economics of knowledge. The main tendencies in that sphere were examined and the measures for improvement were proposed.…”

Section: Literature Reviewmentioning

confidence: 99%

Competitiveness of the information economy industry in Ukraine

Пономаренко

Худолей

Prokopenko

et al. 2018

Problems and Perspectives in Management

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Information economy, being the newest type, in the course of formation acquires its distinctive features, which include a significant change in the needs of investors, producers, consumers and other economic relation participants. In order to achieve a competitive information economy, state support for high-tech industries is needed. It is crucial to create a clear legal framework, give boost to the formation of intellectual capital based on other countries' experience. Implementation of the strategy for high-tech industries development in Ukraine is a decisive step in creating a platform for information technology dissemination, creation of new competitive products with high added value. The purpose of the article is to investigate the transformation to the information economy, to analyze the industry competitiveness, to define the opportunities for information sphere improvement. The theoretical aspect of the emergence and formation of the information economy category is studied, the approaches to the defining this economic category and its derivatives have been studied and generalized, essential features of the information type of economic relations have been investigated, and their main components have been determined. In the article, the relationship between the level of information economy development and the competitiveness of domestic enterprises' products has been described, the factors influencing high-tech industries development in Ukraine are considered, and suggestions as for increasing the assistance to the development of knowledge-intensive sectors, including information technology, are proposed.

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Assessment of the Capability to Implement Knowledge Development by Regions of Ukraine

Podluzhna

2018

IJONESS

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The paper studies potentiality in innovation and knowledge state with regions of Ukraine that contributes to their knowledge development and formation of economics of knowledge on regional and national level. It determines the list of indices allowing the status assessment in innovation activity among economic players in a region, and that of research and scientific-technical works. Regions of Ukraine are grouped in accordance with the development level state in science and innovation activity. The article generalizes the potentiality assessment for the knowledge development of regions of Ukraine on the ground of the criteria of power of educational field, distribution of information and communication services and potential in the sphere of science and innovations.

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Spreading degree assessment of information and communication technologies in Ukraine and its regions

Abstract: AUTHORSNatalia Podluzhna https://orcid.org/0000-0003-4366-4969 ARTICLE INFONatalia Podluzhna (2017). Spreading degree assessment of information and communication technologies in Ukraine and its regions.

Cited by 3 publications

References 3 publications

Marketing aspect of the innovation communications development

Marketing aspect of the innovation communications development

Competitiveness of the information economy industry in Ukraine

Assessment of the Capability to Implement Knowledge Development by Regions of Ukraine

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