Sporty, Posh or… What Type of Wearable Fits You? A Conceptual Framework for Consumer’s Adoption of Wearable Devices: An Abstract

Nieroda, Marzena; Mrad, Mona; Solomón, Michael R.

doi:10.1007/978-3-319-66023-3_152

Cited by 2 publications

(2 citation statements)

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“…Wearables are a broad category of mobile computing devices that provides information and activity tracking functionality designed to be worn on the body (Yung, Kim, & Choi, 2016). Wearables can be fashion devices, fitness trackers, mobile phone extensions, or health devices (Nieroda, Mrad, & Solomon, 2018). For the purpose of this research, we will focus on smart watches and fitness devices as consumer ready personal use technology.…”

Section: Innovation and Emerging Technologymentioning

confidence: 99%

New and Emerging Technology

Potter

Thompson

2019

Proceedings of the 2019 on Computers and People Research Conference

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While new and emerging technology is popularly represented in media and online, this popularity has not translated to broader adoption and purchase by individuals. This paper explores this situation through the lens of individual ownership of computer devices, entertainment devices, and emerging technology, and individual willingness to adopt new technology. We address four questions: What new technology do people choose to own, how willing are they to adopt new technology, what do people consider are barriers or motivators for their decision to adopt new technology, and what does this mean for people's readiness for a new technology workplace? Using a questionnaire instrument with both open and closed questions, we found that our respondents were most likely to own computer devices, less likely to own entertainment devices, and least likely to own emerging technology devices. They reported willingness to adopt new technology, however stated that this should fit well in their personal or work life and be useful to them in order to facilitate adoption. This suggests that the respondents are ready to adopt new technology within the workplace, however emerging technology needs to be easy to learn and cost-effective if it is to be more broadly adopted.

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Section: Innovation and Emerging Technologymentioning

confidence: 99%

New and Emerging Technology

Potter

Thompson

2019

Proceedings of the 2019 on Computers and People Research Conference

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“…Furthermore, fitness trackers also continuously integrate users' global positioning system (GPS)-tracked activities with their social media networks and reveal the instances when they are not at home, violating users' privacy and safety irrespective of insurance companies' commercial interests. However, consumer diffusion of fitness wearables is still below expectation, as observed by Nieroda et al (2018). For example, a more recent study (Statista, 2022b) indicates that user penetration of fitness wearables in Malaysia is as low as 3.0% in 2022 and is expected to gain only 3.14% by 2026.…”

Section: Introductionmentioning

confidence: 99%

Understanding the purchase intention of fitness wearables: using value-based adoption model

Mathavan

Vafaei-Zadeh²,

Hanifah³

et al. 2022

APJBA

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PurposeThis paper aims to investigate the key enablers and inhibitors that influence the intention to use fitness wearables using the value-based adoption model (VAM).Design/methodology/approachData were collected using a structured online questionnaire from 323 respondents who had never used fitness wearables. A purposive sampling technique was used in this study. Smart PLS was employed to test the research framework and hypotheses using a two-step approach.FindingsThe findings support some of the hypotheses developed with R2 values of 0.622 for perceived value (PV) and 0.567 for intention to use fitness wearable. Perceived enjoyment, perceived social image and perceived usefulness had a positive effect on PV. In addition, health information sensitivity (HIS) was positively related to perceived privacy risk and health information accuracy was positively related to perceived usefulness. Surprisingly, this study did not find any significant relationship between perceived fee, perceived privacy risk, perceived health increase and perceived design aesthetics with PV.Practical implicationsThis study's findings can help designers and manufacturers design fitness wearables by considering factors that users find valuable, thus satisfying consumers' needs.Originality/valueThis study tries to model behavioural intention of fitness wearable usage of individual users by using the VAM with the addition of two new antecedences, HSI and health information accuracy, to better explain the behaviour.

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Sporty, Posh or… What Type of Wearable Fits You? A Conceptual Framework for Consumer’s Adoption of Wearable Devices: An Abstract

Cited by 2 publications

References 0 publications

New and Emerging Technology

New and Emerging Technology

Understanding the purchase intention of fitness wearables: using value-based adoption model

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