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2024
2024
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“…For sponsors, sponsorship is an instrument for financing sport (Walzel & Schubert, 2018;Horch, Schubert, & Walzel, 2014). The general aim of the sponsor is therefore to acquire financial resources, material resources or services in order to maintain or improve the sporting performance of the sponsee G. Nufer Sponsorship rights form the core of the sponsorship business.…”
Section: Objectivesmentioning
confidence: 99%
“…For sponsors, sponsorship is an instrument for financing sport (Walzel & Schubert, 2018;Horch, Schubert, & Walzel, 2014). The general aim of the sponsor is therefore to acquire financial resources, material resources or services in order to maintain or improve the sporting performance of the sponsee G. Nufer Sponsorship rights form the core of the sponsorship business.…”
Section: Objectivesmentioning
confidence: 99%
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