Sports Information DirectingA Plea for Helping an Unknown Field

Neupauer, Nicholas C.

doi:10.4135/9781452220727.n48

Cited by 3 publications

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“…Sport public relations Since earlier published book chapters and journal articles noted the overall lack of research in the field of sport public relations (e.g. Isaacson, 2010;L'Etang, 2006;Neupauer, 2001), the volume of research has been increasing. An extensive review by Brown and Isaacson (2017) covers some of the growth areas, including the role of public relations in sport, sports information in university sport, image repair and crisis communication and corporate social responsibility.…”

Section: Literature Reviewmentioning

confidence: 99%

Football (soccer?) on campus. Examining the historical development and promotion of the world’s most popular sport through transatlantic university comparisons

Isaacson

Theofilou

2023

CCIJ

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PurposeFootball is the world's most popular sport and the role of football on campus is of interest to university public relations (PR) and management professionals tasked with operations, promotions and reputation management. The purpose of the study is to explore similarities and differences in the structure and promotion of football on campus in the USA and the UK.Design/methodology/approachThe authors completed this case study research by focusing on two related cases using cross-case pattern identification. Consistent with case study research, data collection methods were combined. Depth interviews with PR and management professionals at USA and UK universities were supported by archived documents, published media and social media accounts.FindingsFootball maintains a high level of popularity among students on campus, but each country's approach reveals different models and competitive market forces. In the USA, varsity football faces competition from popular revenue-producing sports (e.g. American football and men's basketball), but growth in the overall game, which is assisted by international influences, indicates future advancement opportunities. In the UK, football is the dominant campus sport with unique ties to professional football and high growth potential for the women's game. The lack of a fan-based model indicates the possibility for structural change, but stiff competition exists with the historically popular and well-developed professional game.Research limitations/implicationsA well-known limitation of case study research is the absence of generalizability, and each case has aspects that are unique to the research (Lucas et al., 2018). That applies in this instance as well. Variance is expected to exist between, and among universities and, based on this data, this is not possible to generalize to other universities. However, future survey research could use these results to help with the development of research questions using quantitative methods.Originality/valueSports PR research using the case model with professional teams has been conducted, but the authors found no published PR research comparing the structure and promotion of football at USA and UK universities. The outcomes can help with future research inquiries and theory development and are instructive for professionals working in the field.

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Section: Literature Reviewmentioning

confidence: 99%

Football (soccer?) on campus. Examining the historical development and promotion of the world’s most popular sport through transatlantic university comparisons

Isaacson

Theofilou

2023

CCIJ

View full text Add to dashboard Cite

show abstract

“…Other chapters raise topics that are more unusual in public relations literature, such as health (Springston and Weaver Lariscy, 2010), investor relations (Laskin, 2010), the military (Toledano, 2010) and the topic of sport is again highlighted as an under‐researched area that has potential to pursue analyses of power (Isaacson, 2010). (In the first edition there was a plea “for helping an unknown field” (Neupauer, 2001)).…”

mentioning

confidence: 99%