Sport Theme Feature Film Analysis:AComplimentary Instructional TechniqueWithin Sport Management

Abstract

The purpose of this study was to (a) assess the perceived benefits of using sport films in a sport sociology oriented coursewithin a sport management program, (b) develop a Film Analysis Attitude Scale (FAAS) to examine students' perceptions toward the use of a film analysis project in a required graduate course, and (c) assess attitude changes after the film analysis project. The FAAS has 12 items and responses were based on a 5-point Likert Scale ("Strongly Agree", "Agree", "Uncertain", "Disagree" and "Strongly Disagree"). In addition, an open-ended question was included at the end to seek students' opinions and recommendations of the film analysis assignment. Participants(N=141) were students enrolled in a required face-to-face,graduate level, course over a seven-year period. The FAAS had three factors as identified by the factor analysis: Enhancement (3 items), Interaction (2 items), and Preference (5 items). Results suggest that utilizing feature films in the classroom can facilitate learning in diverse ways, initiate group dialogue pertaining to course content, and foster a collaborative collegial milieu.

Research and publication trends: Sports branding on the movie

“…Even Walt Disney Pictures, a company that produces films, with the majority of films being intended for viewing by the whole family, has also brought the theme of sports into its films. presented (Adira & Sari, 2019;Rachmaria, 2020), audience reception analysis (Pearson & Lam, 2015), and production techniques (Figueroa & Wu, 2021), to business and marketing aspects (Vogan, 2014).…”