Sport-tech diplomacy: exploring the intersections between the sport-tech ecosystem, innovation, and diplomacy in Israel

Dubinsky, Yoav

doi:10.1057/s41254-020-00191-2

Cited by 10 publications

(4 citation statements)

References 39 publications

(95 reference statements)

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“…In this category, the speed of development has been significantly faster than in the emerging nation brand category (see Table 3 for the mean and median values). For example, Israel benefits from its reputation as the world’s leading country in attracting and supporting innovation and start-up companies, but at the same time it has certain weaknesses in its political environment in the long-term disputes between Israel and the Arab countries (Dubinsky, 2022). Therefore, as an example, it can be argued that while Israel’s nation brand has strengths, it also has certain weaknesses in some areas of its nation brand, which places it into this category.…”

Section: Empirical Results: Partmentioning

confidence: 99%

Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid

Juusola

Lahrech

2022

Australian Journal of Management

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The purpose of this study is to assess longitudinal nation brand performance by modeling transitions in nation brand equity and to develop a method for nation brand performance assessment. This study has two objectives: (1) to empirically test Steenkamp’s nation equity power grid conceptual framework; its categories (dominant, receding, niche, emerging, and weak nation brands), and their expected development trajectories, and (2) to identify new types of nation brands and development patterns to complement the framework. To do this, this study used objective secondary data and applied the smooth transition technique. We assessed 41 countries’ nation brand performance over the 1995–2017 period to understand the development of their nation brand equity. Particular attention was paid to countries that had significantly improved their performance and countries that had lost their brand strength. Our findings support the categories proposed by Steenkamp, but we provide a more nuanced approach to analyzing countries’ brand strength and the possible development trajectories, and introduce new categories of nation brands called volatile nation brands and booming nation brands. Our approach to using the nonlinear smooth transition demonstrated how countries’ brand strength evolved over time, and also detected the speed of any transitions; in other words, how fast nation brands moved from one level to another. Our findings benefit country brand managers, enabling them to better determine their country’s positioning and the necessary means to improve brand equity. Understanding the mechanisms behind transitions in brand equity can also help researchers link these transitions back to various economic, social, cultural, and political transitions that have occurred in nations. Our method therefore has powerful explanatory value for a wide range of marketing, economics, and other social science studies. JEL Classification: M31

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Section: Empirical Results: Partmentioning

confidence: 99%

Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid

Juusola

Lahrech

2022

Australian Journal of Management

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“…Articles on the Israel brand stand out (Avraham, 2009;Goodman, 2017;Hadari & Turgeman, 2018;Adler-Nissen & Tsinovoi, 2019). Several explain that Israel seeks to stand out as a country of start-ups and sports technology (Dubinsky & Dzikus, 2019;Dubinsky 2021Dubinsky , 2022. Other articles talk about digital and citizen diplomacy (Aouragh, 2016;Yarchi et al, 2017;Samuel-Azran et al, 2019;Goodman & Shaw, 2022), highlighting the problem of the "image of Goliath" from which Israel suffers and its attempts to downplay that image.…”

Section: Arab and Israeli Public And Digital Diplomacymentioning

confidence: 99%

Do MENA countries practice digital diplomacy? An analysis of their embassies’ websites in Spain

Manero

2023

Communication & Society

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This research carries out an analysis of the websites published by MENA countries’ embassies with a presence in Spain, in order to understand whether they practice digital diplomacy. Such activity is a low-cost, wide-ranging public diplomacy tool. The analysis covers a two-year period (2020-2022) that coincides with the Covid-19 pandemic, a context that prompted the digitization of many sectors. The article contributes to the literature on Arab and Israeli digital diplomacy, as well as on digital diplomacy as practiced by embassies. Specifically, this exploratory analysis examines the webpages and published press notes of four countries’ embassies, including Saudi Arabia, Israel, Morocco, and Qatar. These countries were chosen because they have the most robust websites in Spanish, together with the fact that they were the MENA countries whose governments pioneered the use of Twitter as an instrument of digital diplomacy. The article examines the topics and interpretations provided by the press notes published on these embassies’ websites. A discourse analysis methodology with references to the original sources is applied. Topics and interpretations are classified into four types of public diplomacy: media diplomacy, cultural diplomacy, niche diplomacy and nation branding. The conclusion is that the MENA countries studied neglect digital diplomacy on their websites in Spain, missing out on the opportunities it represents. The apparently four most digitized embassies in this group have errors on their webpages and often only publish messages from their respective foreign ministries, focusing on regional and internal issues rather than on their bilateral relationship with Spain. This is especially true of Saudi Arabia and Qatar.

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“…Thus, it is possible to identify an emergent relationship between the participation of different stakeholders in the place branding process and the potential of technology to highlight the convergences and divergences between the groups. Jacobsen (2009) stated that one of the effects that characterize the situation in posindustrial cities is technological development; that is, the evolution of a place has, as one of its pillars, the technological capacity and infrastructure existing there (DUBINSKY, 2022). In addition, technology may be observed in different areas when the topic is place branding.…”

Section: Introductionmentioning

confidence: 99%

“…These articles show the importance of studying technological tools and their impact on place branding. If place branding may be viewed as an instrument for developing an area (KAVARATZIS, 2005), technology must be analyzed in many ways, given that its development or the lack thereof may boost the local brand or repel potential foreign investments and visitors (DUBINSKY, 2022;LUND;COHEN;SCARLES, 2018;OCKE;PLATT, 2022). Finally, together, place branding and technology have the potential to aggregate the development of cities and the literature about the place branding theory (DICKINGER; LALICIC, 2016;DUBINSKY, 2022).…”

Section: Introductionmentioning

confidence: 99%

Exploringthe Relationship Between Place Branding and Technology: A Systematic Review

Lessa,

Ocke

2023

ReGeA

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Este artigo analisa a ligação entre place branding e a tecnologia. A concorrência global por investimentos e pessoas se intensificou, e a tecnologia acelerou a globalização. No entanto, apenas 52 artigos e revisões foram encontrados de 2004 a 2022, indicando a necessidade de mais pesquisas. Place Branding and Public Diplomacy e o Journal of Place Management and Development eram as principais revistas do setor no momento da elaboração, com Foroudi P., Gupta S., Kitchen P., Foroudi M.M., Nguyen B. e Jacobsen B.P. como autores principais. Pesquisas futuras devem investigar o papel da tecnologia no place branding, inclusive o uso de novas tecnologias como ferramentas promocionais, a governança de cidades inteligentes, a aceitação de novas tecnologias pelos usuários, a percepção do valor da marca e os ramos da tecnologia no place branding. Esta pesquisa é fundamental para abrir novos horizontes e fornecer percepções para informar e orientar futuras investigações acadêmicas sobre o assunto.Palavras-chave: place branding; tecnologia; revisão sistemática; bibliometria. RESUMOThis article analyzes the link between place branding and technology. Global competition for investment and people has intensified, and technology has accelerated globalization. Nevertheless, only 52 articles and reviews were found from 2004 to 2022, indicating a need for more research. Place Branding and Public Diplomacy and the Journal of Place Management and Development were the leading industry journals at the time of writing, with Foroudi P.

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Sport-tech diplomacy: exploring the intersections between the sport-tech ecosystem, innovation, and diplomacy in Israel

Cited by 10 publications

References 39 publications

Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid

Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid

Do MENA countries practice digital diplomacy? An analysis of their embassies’ websites in Spain

Exploringthe Relationship Between Place Branding and Technology: A Systematic Review

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