Sport publicity: Commitment's moderation of message effects

Funk, Daniel C.; Pritchard, Mark P.

doi:10.1016/j.jbusres.2005.10.010

Cited by 57 publications

(20 citation statements)

References 49 publications

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“…This makes them ideal for testing theoretical predictions about the relationships among variables (Calder, Phillips, & Tybout, 1981). Several experimental studies on the negativity effect have recruited student subjects (e.g., Ahluwalia, Burnkrant, & Unnava, 2000;Funk & Pritchard, 2006). Nevertheless, future studies could try to test the findings of this work on a more representative group of consumers.…”

Section: Discussionmentioning

confidence: 99%

Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance

Liu

Wang

Wu³

2009

Psychology and Marketing

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Numerous studies have identified constructs such as commitment and brand familiarity as moderators of negativity effects. However, boundary conditions for this moderation have yet to be identified within a retailing context. This study tries to rectify this gap in the literature. This study finds that three factors (commitment, consumer-company identification, and consumer sensitivity to corporate social performance) moderate attitude change toward a retailer following exposure to moderately negative (vs. positive) publicity. However, given extremely negative information, the buffering effects of the moderating factors disappear, and attitude changes are significant for all consumers.

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Section: Discussionmentioning

confidence: 99%

Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance

Liu

Wang

Wu³

2009

Psychology and Marketing

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“…Still, there is a lack of consensus in the use of terminology related to emotions (Bagozzi, Gopinath, & Nyer, 1999) that is particularly evident in the sports literature (Jones, Lane, Bray, Uphill, & Catlin, 2005). Also, several studies in sport settings have focused on emotions as outcome variables (Funk & Pritchard, 2006;Madrigal, 2008), but with few exceptions (e.g. Sumino & Harada, 2004), little is known about the array of different emotions experienced by spectators during sporting events and how specific emotions contribute to increase satisfaction and behavioural intentions.…”

Section: Introductionmentioning

confidence: 99%

The effects of emotions on football spectators' satisfaction and behavioural intentions

Biscaia

Correia

Rosado

et al. 2012

European Sport Management Quarterly

144

151

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“…Research has shown that identifying with a club or sports entity has numerous positive effects such as an increase in attendance [105] and spending [106], positive word of mouth [99], reduced levels of price sensitivity [107], increasing longevity in the fan's relationship with and lifetime value to the organisation [108], a decrease in switching behaviour and increased loyalty [102] [109], and fostering resistance to negative press [110]. It can be argued that identified fans are the most profitable customers a sports entity can have and, indeed, should pursue.…”

Section: Congruence and Identification In Value Creationmentioning

confidence: 99%

How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review

Jalonen¹,

Tuominen²,

Ryömä³

et al. 2018

OJBM

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Sport is a widely used as a vehicle for promoting business. Global brands invest tens of millions of euros in high performance athletes, top teams, and popular sporting events. Studies have also shown the potentiality of sport in the business context. However, relatively few studies have focused on the interaction of business and sport from a value-creation perspective. Knowledge focusing on value creation within and through sport is scattered throughout literature and a systematic understanding of how value creation manifests itself in a business context is lacking. Using a systematic literature review and inductive analysis of 44 empirical studies, the article presents six identified topics that represent the various angles to value creation in the nexus between sport and business. The topics are 1) the many shades of value, 2) brands and sponsorship as value-creators, 3) the value of CSR in and through sport, 4) sport as a network and platform, 5) sport for developing organisations internally, and 6) value congruence and identification. The article contributes to both business management and sports management. The article proposes theoretical and managerial implications and identifies avenues for further research.

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Sport publicity: Commitment's moderation of message effects

Cited by 57 publications

References 49 publications

Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance

Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance

The effects of emotions on football spectators' satisfaction and behavioural intentions

How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review

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